This is what I found:

What you see in the picture above, no its not a Google van! Its the freshest and the best Gola (ice candy) made of fresh mineral water and fruit juices called Gogola India.

I bumped across this van while I was going for a meeting on the Hill street near the Globus mall in Mumbai and just for the fun of it and to interact with the van guys, I did buy two Golas from the van. The van looked pretty okay (a second hand maruti van) with all the electrical machines inside to make a good gola in seconds.

Interestingly, the menu is like an IE page, which gives you all the options of the various flavors available simple, yet unique!

The Revenue figures of a single van which stands since 12pm till late in the night and keeps rotating in between two streets in Mumbai are:

• Daily sale (golas): 300 (in good times) 150-200 (in normal business days)
• Price per gola : INR 30
• Positioning of van is changed on weekdays and weekends
• There are more than 10 vans in the city, doing the rounds

My Feedback and Comments as an Incubation Consultant:

• Good to see that the logo has been duly trade-marked (good asset)
• Good revenue model (taking in consideration, all operational costs, costs of building the supply chain, maintenance of vehicle etc.)
• Simple and effective!

The Gola I had, was pretty good and was surely packed in a healthy manner, with properly kept juice/ color bottles.

I very strongly feel, the kind of Innovation we have in India, is amazing! Its simplistically brilliant and a concept which can surely become into an auto-generating proposition, and once your brand is recognizable, and you have a size, you can diversify.

Kudos to the entrepreneur