I hope this is the beginning of a great, long term

relationship where I become the source of leading

edge information for you and make a real difference

to your business and your profits.

Happy Marketing!

Hear i go:-

Marketing Strategies

Revealed!

There’s a ‘moment’ that happens to every

successful business owner. It’s the moment they

realise that there’s very little connection between

how great your product or service is – and how much

money you make.

It can be a scary moment. We assume that if we

do a great job with our product or service – and look

after our customers, the sales will follow.

Unfortunately, the world doesn’t work that way.

You can have a wonderful product or service – but

if nobody knows about it, you’re in trouble.

When business owners have the ‘moment’ they

realise that actually, business success is all about

Marketing. It’s about reaching potential customers,

converting them to paying customers and keeping

them as lifetime customers.

It’s my strong recommendation that every

business owner spends at least 50% of their time on

Marketing. That’s not always possible but I certainly

hope you’ve reached the point where you realise that

it’s essential to become outstanding at Marketing,

Internet Marketing and Selling.

Most business owners see marketing as a

necessary evil, an unpleasant task they have to carry

out as an adjunct to the “main” stuff.

This is so wrong - and so dangerous. The

marketing is the business.

The good news is that effective and efficient

marketing is a whole lot easier than you might think.

If you don’t know anything about it yet, you’re not

alone. Very few people do, even those who’ve been

in business a long time.

But that’s about to change. Because I’m about

to share with you 10 very simple and easy to

“You can have

a wonderful

product or

service – but if

nobody knows

about it, you’re

in trouble.”

— —

Marketing Strategies Revealed!

10 Essential Strategies to Ensure your Marketing is a Success

understand strategies that you can implement

immediately to significantly improve your marketing

and your profits.

1. Stop wasting money on Ineffective

Marketing and Advertising.

This might sound obvious but it’s shocking how

many business owners are spending money on

Advertising and Marketing that does not work.

Here’s a common scenario for your average small

business owner: the phone rings, or there’s a

knock at the door, and it’s a rep from a newspaper

or magazine selling advertising space. Our eager

business owner could do with some more customers

so readily agrees to the rep’s offer and is pleased to

have saved some money, too (because reps always

tell you they’re giving you a huge discount).

They leave everything in the hands of the rep,

including the ad’s design.

The ad comes out and... nothing.

Fact: most small business advertising does not

work.

Why?

Because advertising sales people and their

buddies the graphic designers are not marketing

people. They don’t know what makes an ad effective.

We get a similar story with direct mail, too: most

business owners tell me direct mail doesn’t work. But

it does. All they’ve discovered is it doesn’t work for

them when they do it the wrong way.

In the weeks and months ahead, I’ll be sharing

with you the tips, strategies and techniques for

creating powerful, effective advertisements and other

marketing pieces.

In the meantime, if you’re advertising or mailing

stuff out but you can’t tell beyond all doubt it’s

“Advertising

sales people and

their buddies

the graphic

designers are

not marketing

people. They

don’t know what

makes an ad

effective.”

— —

Marketing Strategies Revealed!

10 Essential Strategies to Ensure your Marketing is a Success

“Relationships are

fundamental to

your business

- people like to

buy from people

they like and

trust. The more

they like you and

trust you, the

more they’ll be

inclined to buy

from you, and

the more often

they’ll buy”

making you money, then stop doing it now! You must

be ruthless about this: if someone responds to an ad

or mail piece, you must be able to track it. It’s not

enough to say “I ran an ad and seemed to be busier

the next week”. It has to be trackable down to the

individual sale.

This means perhaps having a dedicated phone

number you use only on ONE ad so you know all calls

coming in on that number can only have come from

that ad; it means having some kind of coupon or

other trackable response mechanism in your direct

mail; and it means using the latest technology on

your website to track visitors.

2. Learn how to write Strong,

Persuasive Sales Copy.

Sales copy – and that means all your copy -

should be strong, bold, conversational, heavy on

benefits to the reader, and usually long. Copy can’t

be too long, only too boring.

Long, interesting copy is crucial in building

relationships, too. Relationships are fundamental to

your business - people like to buy from people they

like and trust. The more they like you and trust you,

the more they’ll be inclined to buy from you, and the

more often they’ll buy.

Don’t be afraid of writing sales copy and think you

have to clam up and be prim and proper. You can

safely forget virtually everything you’ve been taught

about writing in the past, whether at school or at

college.

Many business owners think they should write

“professionally” and that this means you have to

write stilted, formal prose with big, fancy words and

complicated phrases.

It doesn’t. Write like you’re having a conversation

with someone, like a letter to a favourite Aunt.

I promise, your customers and clients will like it

— —

Marketing Strategies Revealed!

10 Essential Strategies to Ensure your Marketing is a Success

more and your sales will reflect that.

3. Stop Traditional ‘Brand’ Marketing

and Advertising and replace it with

‘Direct Response’ Marketing

Unless you have the deep pockets of Richard

Branson, you probably can’t afford to be spending

a fortune on building your “brand” for the sake of

having one.

The reality is, you can’t afford to throw money

away on just getting your name and logo out there.

But that’s what a lot of small business owners do.

‘Brand’ Advertising is a waste of money. You should

only engage in ‘Direct Response’ Marketing. As the

name suggests, that means Marketing that produces

a RESPONSE that you can MEASURE.

So every marketing campaign you put out there

must give people a reason to respond. You must

be offering one specific thing, something they

want or need, something that’s going to interest

them enough to haul themselves out of a chair and

respond to you.

Indulging in so-called ‘institutional / brand

marketing’ where you essentially say “This is us,

here’s what we do, give us a call if we do anything

that interests you” is a great way to empty the

contents of your wallet into the wallets of the ad

agency and graphic designer with no appreciable

return for you.

4. Test Pay per Click (PPC)

Advertising on Google

Become an expert at Internet Marketing, particularly

Pay per Click Advertising on Google. Pay per Click

is the most powerful breakthrough in Marketing

this century – yet very few Entrepreneurs truly

“Every marketing

campaign you

put out there

must give people

a reason to

respond. You

must be offering

one specific

thing, something

they want or

need, something

that’s going to

interest them

enough to haul

themselves out

of a chair and

respond to you.”

— —

Marketing Strategies Revealed!

10 Essential Strategies to Ensure your Marketing is a Success

understand its power.

PPC allows you to reach people who have an interest

in what you have and who are looking for it right

now. As you read this, someone, somewhere is

almost certainly on Google looking for what you have

to offer.

PPC Advertising allows a link to your website to

appear at or near the top of the search engine

results they see when they do their search.

Best of all, you only pay when someone actually

clicks on your ad.

If you run a local business, you can even specify that

the ads only appear for internet users in your area.

Pay per Click is the most important revolution in

Markleting this century. If you’re serious about

business success, you must test it out.

I’ll be keeping you updated on Pay per Click in the

weeks and months ahead.

5. Stop doing anything you can’t

Measure.

All of your marketing must be trackable, right

down to the specific ad or marketing piece which

generated every sale.

Why?

Because if you can’t trace a sale back to the origin

of the lead (how did this person become aware of

your company or the offer you’re making), then how

can you know where your marketing money is going?

How can you know what’s effective and what’s not?

You can’t. And you need to.

If your marketing isn’t making you money, stop it.

If it is making you money, do MUCH more of it. You’ll

only know whether to stop it or do more if you’re

measuring the results

“As you read

this, someone,

somewhere is

almost certainly

on Google

looking for what

you have to

offer.”

— —

Marketing Strategies Revealed!

10 Essential Strategies to Ensure your Marketing is a Success

“If you sell 100

extra widgets a

week because of

your guarantee

and get cheated a

couple of times,

the extra money

you make more