The following article is a discussion about marketing. This article is written for people with products to sale and anyone interested in the world of marketing. This article covers the following: what is marketing, why marketing is the superior sales tool, what marketing should accomplish.

If I've said it once, I've said it a thousand times... marketing is not sales.

Sales is an element of marketing. And what is so unique about marketing? If your marketing is done right it can bring in more sales calls than you'll ever imagine. And with effective sales copy techniques that get the reader to say... "yes, I want that product." You'll just be taking in orders and shipping products. You'll no longer struggle for sales; there'll be countless customers at your fingertips.

It's a no brainer, marketing isn't really selling at all.

Marketing is the process of taking immediate and bold action to attract leads, and then putting your leads into a special sorting-system that will allow you to identify with your most likely customers.

By established practice, this is how to become a welcome guest in your prospect's home and not thought of as a dirt-cheap salesman, instead. That's marketing not sales.

Good marketers are rich. Salesmen are mostly poor and struggling. The idea is to put the shoe on the other foot... you want to be Bill Gates, L.N.Mittal, Dhirubhai Ambani or Ratan Tata. These men are marketers. And they never make sales calls; nor should you.

Even if you are in a sales position- for instance selling shoes or selling furniture- never think of yourself as a salesman. Great salesmen in essence are marketers. They aren't struggling doing door to door sales; or making cold calls. Marketing is working smart. Selling is much more difficult and not as profitable.

Be a marketer not a salesman. Study marketing, live and breathe marketing. And you will be in position to make a great deal of money.

Marketing is your strategy. Marketing is your road map. Marketing is your system for laying the groundwork and causing the preconditions that end in a sale.

And if the marketing is done right, you want need a sales force. What you'll need are customer service people and order takers.

What you need is a system to handle all the business that pours in. Not just financially rewarding. Intellectually too. It's challenging. It's creative. It's fun. It's truly the best of all worlds.

The customers and clients that will line up at your door and swamp your business are the result of careful planning and execution of your marketing strategy.

I encourage each business-person to study and develop a very powerful marketing strategy, whether it