IDEA Cellular has launched a new campaign Walk & Talk, to bring forward people across different walks of life, age-groups and societies and get them to walk for fitness. IDEA plans to initiate a countrywide movement on Walking & Talking, and expects that ‘Ek Idea pe chal padega India’ .

In its new commercial Abhishek Bachchan is playing a Doctor this time, who quotes how people can get fit by simply Walking while Talking and provoke this idea to the general public.

According to IDEA cellular,The Idea brand campaigns have always celebrated Champion Ideas which have the power to change the society and the way we live. This time, the Champion Idea is around ‘Walking & Talking’ for staying fit.The new campaign has been developed by IDEA’s creative agency Lowe.

How many people will get benefited, it will take time to answered....