But more important, we hope that the rise of the ebook won't make us lost in paper books reading experience memory, not just the sweet atmosphere of paper, or flip touch, but that a period of no interference, and the whole process of the mind, we push the change.

The paper books living environment is to point to the paper books in market environment, including competition environment and audience environment. The paper books as a freshman reading, will inevitably suffer and itself function approximation of the traditional media and other modern technology product market influence. The audience accustomed to use after long practice of media form, the new idea on the paper books and advantages are in the understanding of the early stage and cognition. In the paper the process of the development of the book, the reader technology tools as paper, are in the updating of optimization, and this is the digital mobile market with the other products win the fight to weapons

But he soon realized terminal in two of industry chain manufacturers the ability of a fatal flaw: he don't grasp the content resources, access to press the popular bestseller copyright need great cost, and those famous press and network literature web site is more don't care a little petty profit, so HanWang electricity paper books can only with classical books, especially those to the protection of the copyright expires, not to pay royalties classics, give priority to, content is "new, not the whole"; On the other hand, he also difficult to follow "iPod + iTunes" mode, because the content providers and reader terminal profits of producers of uncertainty into mode, and ebook and operation of payment platform and maturity, even if these problems are solved, reader users pay for the content, it is difficult to accept mode, so HanWang at present Assemble yourself electronic bookstores is only the electric paper books with built-in books for free download. Most of ebook download from internet are PDF formats, so when the user need to view it on kindle or ipad, they’d better search PDF converters on Google.

Hardly need advertising, electronic reader has like influenza in global diffusion. According to the Piper Jaffray Kindle income and released by the expected report, Kindle sales growth at breakneck speed, from $2007 in 5 million to 117 million in shot up to 2008 dollars later, estimates that by the end of this year will reach $400 million, by the end of 2010 is expected to exceed us $1 billion. Kindle is regarded as apple music player after another time a whirlwind, once several times out of stock. A market research shows, because kindle can realize electronic books wireless download, and always watch newspapers, blog and paper read such as feeling of human nature design, at present 5% of consumers want to buy electronic book reader, another 9% of consumers are going to the reader, after prices purchase.

And many newspapers have tried to web content it charges by the failure. Say simply, ebook reader is expected to copy apple with "iPod + iTunes" the revolution of recording industry, to a traditional publishing industry to overturn. Amazon for company, it is "Kindle + Amazon. Com" will bring new books, newspaper, magazine subscriptions way, media readers for content on the subscription fee and not survive. In addition, in the education market, the ebook reader also can bring great prospects. The textbook than other types of electronic books is earlier and more common. Earlier, Amazon has come up with similar Kindle devices, for specialized students market. If the Kindle can provide the entire textbook version, price not so expensive, no doubt, will be a lucrative market.

The word "Kindle" means "ignites, light, fan", as the world's first big network bookstore Amazon company (libraries, with the naming it launched its electronic reader give great expectations. According to the historical view, Amazon does have been transforming traditional, changed the way people buy, changed people way of reading, this time, it is to rely on the Kindle electronic reader to change the way the publishing industry production, there are many tips regard PDF document, if want change PDF into PowerPoint, you can try PDF to PowerPoint converter software.

The rise of the Internet quickly shunts the advertising business of paper media. And the print media usage can't find appropriate online business model. At present, most newspapers attempt is, through the network to provide free content, and content in display advertising next to charge. This does not seem a sustainable development path, because the cost of online advertising is too low.