A rumor that the next iPad would feature the 'HD' signifier actually began circulating back in July of last year. Joshua Topolsky of The Verge posted information from a source about a new tablet featuring a double-resolution screen was about to be announced in the fall, to be called the iPad HD. The timing turned out to be incorrect, but now the naming rumors have been resurrected.

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“Customer response to the new iPad has been off the charts,” said an Apple spokeswoman, Trudy Muller, adding that the product would be available on a first-come, first-served basis on Friday in Apple stores and other retail locations.It describes the defining feature of the device. As far as we (think) we know today, the biggest new feature of the next iPad will be its Retina display. Packing a resolution of 2048?1536 pixels, it will be far crisper than the screen on the last two iPads. It's likely to be the biggest bullet point on any list of 'reasons to buy the new iPad.' Emphasizing the defining feature of a device right in the name of a device is a trick that Apple has used in the past with the iPhone 3G (3G connectivity) and iPhone 3GS (S for speed) most recently. Arguably, the iPhone 4S used the same trick, but the S was for 'Siri,' although that's debatable.

HD is easily relatable for the common consumer. Apple has its own nomenclature for its super-high-resolution screens. It calls them 'Retina displays'. For the average consumer, however, the yardstick of display quality is HD. The difference between standard definition and high definition has been drilled into consumers by the television industry over the last 10 years. People are conditioned to see HD as 'sharper and better,' two things that Apple will doubtless want customers to think about the iPad. Everyone knows 'HD' is better.

The sell-out left Wall Street analysts guessing how many new iPads Apple sold since it became available for order on March 7, with Gene Munster of Piper Jaffray speculating that pre-orders exceeded one million and Ben A. Reitzes of Barclays Capital saying the figure was likely in the millions.

It actually devalues what is the defining feature of the device. If you're convinced that the Retina display will be the single biggest new feature, why would you crap all over it by calling it 'HD'? True 'full HD' resolution is 1920×1080 for televisions, where the descriptor is most often used. this is well below the iPad 3's 2048×1536 resolution, which at 9.7 inches is going to absolutely blow away the pixel density of a regular old HDTV.

It may detract from other new features of the next iPad. As a converse argument to the one about emphasizing the best new feature of the iPad 3, what if there are features yet to be revealed that Apple feels are just as big a selling point? It's likely that these would be software or internal-hardware related, because there's not a lot of room on the exterior of the iPad for new widgets. But emphasizing the higher resolution display as the primary selling point may minimize whatever other features Apple has lined up. A recent survey put the want for better battery life, a better camera, a faster processor and wireless syncing above a fancy new display for some consumers.

This is only the beginning of carriers’ competing with subtle nuances in their network technologies. The new iPad’s support for 4G LTE almost certainly means that the next iPhone will have this feature as well. Jan Dawson, a telecommunications analyst with Ovum, expects that when the next iPhone comes out, AT&T will again claim it has more 4G than Verizon, and Verizon will argue that not all 4G is created equal.

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