Diploma in Retail Management in Welingkar institute of management
Diploma in Retail Management (DRM)
Recognizing the magnitude of opportunities and the dearth of professionals at the supervisory level in the retail industry, Welingkar Institute of Management's Center for Retail Studies started its one year Diploma in Retail Management. The program is the right course for aspirants who would like to become retail professionals at supervisory levels and those who own or manage a retail business.
The one year program will introduce participants to various aspects of professional retailing. The curriculum has been designed by a team of Retail professionals and includes sessions in theory and practical applications in a balanced measure.
Eligibility
Selection Process
Candidates are selected based on a comprehensive review of their application form, their past academic performance, work experience and their performance in the Group Discussion and Personal Interview.
Fees:
Rs.50,000/- for one year
Batch Size: 30
Download Application Form
Batches for the DRM commence every Jan and June. Enrollment for the same begins one month prior to commencement.
Contact :
Ph: 91-22-24178300 Extn: 739/ 740 /741/ 452
E-mail:drm@welingkar.org
Recognizing the magnitude of opportunities and the dearth of professionals at the supervisory level in the retail industry, Welingkar Institute of Management's Center for Retail Studies started its one year Diploma in Retail Management. The program is the right course for aspirants who would like to become retail professionals at supervisory levels and those who own or manage a retail business.
The one year program will introduce participants to various aspects of professional retailing. The curriculum has been designed by a team of Retail professionals and includes sessions in theory and practical applications in a balanced measure.
Faculty
The faculty comprises of experts in the field of retailing. Professionals from various retail organizations and brands are associated as visiting faculty. Leading retail professionals are also invited as guest lecturers.
Timings:
Classes will be conducted in the morning from 7.30 to 9.30 on Monday, Wednesday & Friday
Program Structure
| TRIMESTER I | TRIMESTER II |
| Basics of Marketing | Merchandise Buying & Management |
| Effective Communication | Warehousing & Supply Chain Management |
| Consumer Behaviour | Retail Advertising & Sales Promotions |
| Introduction to Retail | Customer Service & Selling Skills |
| Retail Strategy | Retail Finance |
| Store Formats, Location & Positioning | Retail Information Systems & CRM |
| Store Design & Visual Merchandising | Retail Statutory Obligations |
| Store Operations & Management |
| TRIMESTER III | PRACTICAL (CLASSROOM SESSIONS) |
| Retail Marketing | Consumer Research & Marketing Research |
| Non-Store Retailing | Stores & Location Visits |
| Franchise Operations & Management | Projects / Workshop |
| Mall Management | Seminar & Guest Lectures |
| Retail HRM | Retail Finance |
| Retail Communication | Retail Information Systems & CRM |
Eligibility
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HSC (10+2) years of education with a minimum score of 50% and having more than 5 years of work experience in Retail OR |
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Graduates from any stream from any recognized university and having minimum 2 years of work experience |
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Proficiency in English is mandatory |
Selection Process
Candidates are selected based on a comprehensive review of their application form, their past academic performance, work experience and their performance in the Group Discussion and Personal Interview.
Fees:
Rs.50,000/- for one year
Batch Size: 30
Download Application Form
Batches for the DRM commence every Jan and June. Enrollment for the same begins one month prior to commencement.
Contact :
Ph: 91-22-24178300 Extn: 739/ 740 /741/ 452
E-mail:drm@welingkar.org
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