retail can be defined as the sale of good or merchandise from a fixed location such as a department store or kiosk

in small or individual lots for direct consumption by the consumers.

It eliminate the direct interface between manufacturer and institutional buyers such as the government

And other bulk customer.  Retail is the last link that connects the individuals consumer with the

Manufacturing  and distribution chain. “The retail industry in India is of late often being hailed as one of the sunrise sectors in the economy”

Retail sector is the most booming sector in the Indian economy; some of the biggest player s of the world is going to enter into the industry soon.

 It is on the threshold of a big revolution after the IT sector. Organized retailers in India are trying out a variety of formats, ranging from discount

Store to supermarkets to hypermarket to specialty chains departmental stores, apparel stores, etc. catering to majorly all sectors of

Society providing the all-important 3vs – value, variety and volume.

At Kearney, the well- known international management consultancy, recently identified India as the “second most attractive retail destination”

Globally from among thirty emergent markets. The share of retail trade in the country’s gross domestic product (GDP) was between 8-10

Per cent in 2007.it is currently around 12 percent, and is likely to reach 22 per cent by 2010.At Kearney said “the consumer spending in India

Has increased by an impressive 75 per cent in the last four year   and will quadruple in the next 20 years. India recently topped the

Nielsen global consumer confidence study, conduct by Nielsen, a market research company.

Despite of the global economy slowdown, Indian retailers are still optimistic about the Indian growth story. “The Indian economy is

More stable than other economics across the world and one must not confuse India with the rest of the world”, reiterated MR Sandeep

Kulhalli, v-p, retail and marketing,tanishq.