Blogs >> Technology >>
Own eCommerce Website? Avoid these design blunders!!!
Is your ecommerce website not providing you returns for your investment in it? It’s time to check whether there are any design blunders in it. It may have happened due to a lack of understanding of the customers’ psychology. Ecommerce web design in ecommerce software development process, is considered of utmost importance. Below is listing of some of fatal errors in the design of ecommerce sites.
Lot of images with less product description
Customers take text serious, not photos. A study showed that customers view photos only 18% of the time they spent on ecommerce sites while they read text for the remaining 82%. They don’t even notice many of the images in your ecommerce website. Product details should contain information about the items, giving buyers the knowledge they require to make buying decisions. If in your ecommerce websitemany products are similar ones, specific information should be provided for each of them so that the customer can select and buy. They should be concise and clear.
But images do have a role in value propositions. They are certainly a good selling inducement. And so are the headlines. It should tell the customer why it is worth-buying and why they should buy it from you. You can also offer them warranty, free delivery, etc.
A plethora of choices
If your ecommerce website contains too much products, customers will go away. Big players have such sites, but they are big players. Small and medium ones can’t imitate them. You can’t give the visitor to your site the stress of choosing from a large variety of products on one page. To solve this problem, you can provide a filter to narrow down the choices. So the customers can easily find the product of their choice.
Wrong product descriptions
Some are careless in giving the right details of the products they offer. Some descriptions don’t include one or two critical facts. When a customer wants to buy a software instruction book, he will like to have the latest edition. Lack of information will deter him from buying the book. The description given should conform with the image displayed.
Website doesn’t appear to be reliable
Established firms like Amazon of eBay need not convince the customers they are trustworthy. But a new ecommerce store player has to. The visitor to your site should be convinced of your enthusiasm, capability and track record for carrying out your promises. A good design can communicate to the visitor your trustworthiness. Customer testimonials, ratings, reviews, mentions about you in publications must be included in your ecommerce website. One can definitely take the help of ecommerce development company for this. For ecommerce platforms, one can definitely choose the leading like magento ecommerce etc.
Regarding Author:
Author is a senior business analyst and an expert in ecommerce development and marketing strategy implementation.
http://www.provab.co.in/magento-development-company.html
http://www.provab.co.in/magento-designer.html
http://www.provab.co.in/magentodeveloper-magentodevelopersindia.html
Lot of images with less product description
Customers take text serious, not photos. A study showed that customers view photos only 18% of the time they spent on ecommerce sites while they read text for the remaining 82%. They don’t even notice many of the images in your ecommerce website. Product details should contain information about the items, giving buyers the knowledge they require to make buying decisions. If in your ecommerce websitemany products are similar ones, specific information should be provided for each of them so that the customer can select and buy. They should be concise and clear.
But images do have a role in value propositions. They are certainly a good selling inducement. And so are the headlines. It should tell the customer why it is worth-buying and why they should buy it from you. You can also offer them warranty, free delivery, etc.
A plethora of choices
If your ecommerce website contains too much products, customers will go away. Big players have such sites, but they are big players. Small and medium ones can’t imitate them. You can’t give the visitor to your site the stress of choosing from a large variety of products on one page. To solve this problem, you can provide a filter to narrow down the choices. So the customers can easily find the product of their choice.
Wrong product descriptions
Some are careless in giving the right details of the products they offer. Some descriptions don’t include one or two critical facts. When a customer wants to buy a software instruction book, he will like to have the latest edition. Lack of information will deter him from buying the book. The description given should conform with the image displayed.
Website doesn’t appear to be reliable
Established firms like Amazon of eBay need not convince the customers they are trustworthy. But a new ecommerce store player has to. The visitor to your site should be convinced of your enthusiasm, capability and track record for carrying out your promises. A good design can communicate to the visitor your trustworthiness. Customer testimonials, ratings, reviews, mentions about you in publications must be included in your ecommerce website. One can definitely take the help of ecommerce development company for this. For ecommerce platforms, one can definitely choose the leading like magento ecommerce etc.
Regarding Author:
Author is a senior business analyst and an expert in ecommerce development and marketing strategy implementation.
http://www.provab.co.in/magento-development-company.html
http://www.provab.co.in/magento-designer.html
http://www.provab.co.in/magentodeveloper-magentodevelopersindia.html
|
|
