In the e-commerce development sector, Magento is the undisputable ruler among all of the e-commerce solutions available in the market like osCommerce, presta shop etc. There are many reasons and stories behind this huge success of this e-commerce solution. List of all reasons starts with the availability of the software as open source. Secondly the platform is very much extensible due to which so many different types of businesses have adopted Magento software for their e-commerce development websites. Then comes the rich features set of Magento and numerous options that is provided to the developers and the users as well to manage the contents, looks and functionality of their store.

One can start using Magento eCommerce using auto-installer scripts on the web server. Moreover, it offers a spontaneous administration interface that includes a robust marketing, search engine optimization and catalogue-management tools to give merchants the power to create sites customized as per their unique business requirements. One can easily integrate Magento into the online shopping website and also provide an enjoyable experience for visitors.

Magento is the eCommerce website platform that is creating revolutionary changes in the retail world. It lets you have exceptional control from each and every angle of your store.The major reasons why is Magento the most popular, preferred and successful E-Commerce Platform are:

• It comes with loads of user-friendly features.
• Extensive product display options
• Easy update options
• Multi-store and Multi-site functionality
• Magento also lends support to online stores in promoting their inventory in diverse domains.
• Supports multiple currencies and languages
• Monitors the performance of your store using integrated analytics tools
• It is simple, quick and versatile, which makes it easy for customers to search and purchase products and services through Magento-powered websites.
• Offers highly interactive shopping experience
• Magento e-commerce platform features a powerful SEO, detailed statistics, marketing and catalogue management tools.
• Mobile templates
• Security
• Multiple payment and transaction options  because of multi-gateway support (nearly 100)
• Superior browsing experience with features such as related products
• Offers discounts and promo coupons with variable and unique coupon codes

Magento e-Commerce is again the most popular open-source ecommerce platform available today because of the above mentioned rich feature set, exquisite backend, and extremely flexible theme structure.

So no matter what your business is, Magento will surely be able to give you what you anticipate for your online store.  If you’re thinking of adding a new ecommerce solution or improving your existing one, Magento Ecommerce is definitely going to prove to be your best partner.

Regarding Author:

Author is a senior business analyst and an expert in ecommerce development and marketing strategy implementation.

Resources:

http://www.provab.co.in

http://www.provab.co.in/ecommercesolutionswithcustome-commerceshoppingcarts.html

http://www.provab.co.in/awardforecommercesoftwaredevelopmentproject.html