Hence, it is very important to know the behaviour of your customers - their need, what they want, their like and dislike... And then make your strategies so that you would hold back your customers and at the same time maximize your revenue...

To achieve this, one should adopt Analytics and business intelligence.

Analytics certainly help business to grow faster with maximum revenue....

Assess riskiness of customers....

Analyze your sales figures....

Profile your customers and run different strategies for different segment...

Run marketing campaign wisely....if there is a cost attached to your campaign...choose the best segment, where the response rate would be high....save your dollar...

Create dashboard to measure performance....

Design survey and get feedback to improve your services....

So, if you have data...do not wait start exploring it...increase your power to know your business and customers...