Dhoni Becomes Most Expensive Cricketer With 'Rhiti Sports’ Deal
Dhoni has snapped up a three-year deal with Rhiti Sports Management and Mindscapes One and with this he becomes the most expensive sportsman of the country leaving behind Sachin Tendulkar in the corporate contract sweepstakes.
According to the contract the companies will manage his long list of endorsement and brand associations, corporate profile, digital rights and patents, images, visibility on social networking sites and merchandise.
Sachin Tendulkar’s corporate contract was180-crore deal with sports management firm Iconix in 2006 for three years.
Rhiti Sports is headed by Arun Pandey and Mindscapes by Pratik Sen. Mindscapes has been managing the endorsements of Dhoni for more than a year and Rhiti Sports is a confidant and business associate of him. Rhiti Sports also manages RP Singh and Harbhajan Singh.
Sangeet Shirodkar has been appointed as the marketing president of the Joint Venture.
Dhoni presentlyh is associated with 22 brands including PepsiCo, Aircel, Godrej, Reebok and Hersheys. He charges up to Rs 6 crore an endorsement a year.
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