Bangalore, India, March 31th, 2011 -- Bangalore-based Software-as-a-Service (SaaS) CRM company, PK4 Software Technologies, today announced the launch of integrated E-mail Marketing module in its flagship product, Impel CRM. Because the E-mail Marketing module is integrated within the larger confines of the overall CRM product, Impel CRM gives customers the ability to track the efficacy of a campaign down to actual sales.

The E-mail Marketing module gives Impel customers a smart
and simple way to create, execute and track marketing campaigns. But more importantly, it enables users to segment business contacts to
send personalized and tailored email messages rather than sending “one size fits all” mass emails. Email marketing is amongst the least expensive and mostb impactful methods of reaching out to core audience to generate leads and nurture opportunities. Impel gives users the ability to use the power of e-mail very effectively and easily.

Impel’s Email marketing module is designed to sync everything from opportunities to marketing campaigns to responses - all in one integrated CRM system. You can segment your contacts much more intelligently using Impel’s powerful Adhoc reporting engine to reach exactly the target market

that you are looking for. Impel’s insightful campaign analytics enables you to track critical elements such as email opens, click-throughs, and undeliverables to refine and effectively plan future campaigns.

Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said “We are giving our customers thepower to analyze the true performance of a campaign because everything from the campaign down to sales is available in a completely integrated manner. We give you the ability to spend more time optimizing your marketing strategy and less time on building and executing campaigns. Now you can answer strategic questions such as if a campaign worked better in the North as opposed to the South, if a particular message resonated with customers in the West. Our goal is to give customers the tools to sell more in the most effective manner possible” says Mr. Mandyam.

About PK4.

PK4 is the SaaS CRM leader in India. Our flagship product, Impel CRM, helps companies put their customers at the center of their business. Impel CRM helps sales and support executives spend more time with customers and less on administrative work. Impel CRM helps companies increase revenues and maximize profits by improving sales productivity, marketing efficiency and customer service. Impel CRM is used by sales, marketing and customer service teams across a variety of industries ranging from SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click on the Free Trial button on www.impelcrm.in and start using Impel – now!

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