Creativity isn’t mean adding things more and more and cooking with colours, music and all in advertisement. The creativity means using the above things in a new or different way to express their ideas. Now a day every brand wants to get attracted by the consumer when they saw their ads.

The television and internet become a media where a brand can earn a bunch of consumer in no time.

What is creativity’s importance in it?

The brands can yield the audience only if they ready to watch it. Yes; the people don’t want to watch to advertisements when they are enjoying or engaged in something else. So the attraction should be got by making them wonder through new concepts in displaying.

The advertisements which are coming with new ideas are always welcome in any country. Especially in India, the people mostly looking in to the outlook and features of the product and not to the inbuilt function of the product. This is the main difference between western and our country. That is the reason the advertising industries mostly depends on the celebrities.

In the new scenario the celebrity depending ads not effective as before. The drawbacks of the celebrities in their own fields, reflects a part in advertisements, so the brands are looking to creative and different kind of ads to attract people.

Some of the new attractive ads are,

ø The usage of animation figures in ‘VODAFONE’ ads. The advertisements got attracted by most of the audiences because of the way of expressed.

ø The dialogue-less ads of ‘HINDUSTAN TIMES’ news paper. It came under attraction because it clearly reveals the concept without a dialogue.

ø The animated child guitarist ad of “AEGON RELIGRE’s” child plan will make anyone to watch it for least a time.

ø The public awareness advertisements by “TAJ TEA”. These advertisements are new in the main concepts of their ads. The main concepts of their ads are to wake up the people against the corruption and misuse of rights.

ø The mobile service provider “TATA DOCOMO” got the attraction by emphasising the importance of a ‘single second’.

Though these ads are stand in the first of creative ads. The ads that with celebrities and those which just expose their matters as crude don’t survive for a long time. There is a new concept is developing to insert video clips in to the magazine cover. This can be expected in the middle of September next year, in the streets of New York.

There are some ads that reveal the inadequacy of the creativity and turn to controversial. The comparative advertisements of the brands “complan” and “horlicks” is the one which doesn’t change for a long period. The advertisements of “contraceptive pills” are the one about the healthcare/ medical, but the advertisement should not lead to use it in a wrong purpose. The pills are to avoid unplanned pregnancy of a family and not to use it after some youth idiotic fantasies.

The creativity era starts here in advertising as well as in business promotional activities not alone in products.