Advertising:

Can you imagine any product being sold or marketed without advertising?  The answer is obviously “No”. Nobody can. There is  a  popular saying in Hindi “Jangal  mein  mor nacha kisne dekha”- means- “a peacock danced in the forest but who has  seen that”- the same is the case with your  products. Unless  you  let others know  that  some  kind of such product exist with certain qualities  that  are better than the  other products , nobody would even get  to  know  about your product, so  where is the  question  of  buying or selling  it.

Advertising is the first step to market your product efficiently. And one has to choose the methods depending upon the demands of the customers and situation of the market. Prices must be decided accordingly. Perhaps, the best media for advertising are Television, Newspaper, magazines, hoardings, flashes at different restaurants, on screens advertisements at different, malls, shopping complexes etc. Also, you have to take care of the mindset of the target audience. For example if  one company is launching  a food product for  health  conscious people one has  to  take  care of  the  proper  scientific  researches as these  people really  like those kind  of “scientific facts”, similarly,  if one is  looking  something  for children you  have to  find out  ways  to advertise which must  be ”catchy  enough”  for  children and if you are  targeting for children whose  parents  are worried  about their health then you have to  perhaps target all  possible combinations  to  catch their attention.

1. Breaking  the  Ice and  Catching Audience  Attention:

If  you have to  break  the  ice at the  first  instance,  then  try  to  catch  the  attention of the  target audience.

2. Understanding the Psychology or Mindset of the target population:

Try to analyze the common needs and perceptions of the target audience.  Take care of  the  age group, gender needs, cultural roles, and popularity. e.g. if you are targeting  nail polish first you must have the complete report and then only you could  think about  how to attract their attention about your product.

3. Market Research and Analyses:

Unless one  does  not  have  the  complete knowledge  about the requirement of  the  product in  the market or demand of  the product  amongst the masses  you  cannot do much. First  you  have  to understand that  how  could you make your product easily  popular  in the first go,  how to  catch attention for  all  sorts of group, how to  portray its benefits amongst the masses and  how you  could sell it  with a  greater margin. For that you have to analyze market trends for different age groups and genders and analyze the current situation.

4. Creativity  and novelty which  could be  accepted:

One has to think and create the story line of the advertisement in a manner that it works effectively for the target population. The contents of the advertisement must be such that it is appealing to the masses and it does not make them feel bored.

5. Imagination, marketing with entertainment:

One must not be a copy cat and adopt a previously used script for advertising, rather it must be imagined in a manner that  it could be original  way of entertaining the audience at the same time  beating the  competitor in  a healthy manner. Audience would watch it only if they find it entertaining. The more  entertaining it  is, with a little touch  of   emotional  content for  them-the more they  would  watch it and then it would  go into  their “permanent memory” (long  term  memory)-making the  product  and brand  more popular.

6. Stand Unique and portray with a difference:

Every content of  the  advertisement script  must  be  uniquely portrayed and the product  and  brand  must appeal with a  difference.

7. Little Touch  of scientific facts with researches:

Little  touch  of science  move the people towards the product because this appears to be a well  studied fact. Make a preliminary research about thee product, analyze the results e.g. effects of your cosmetics on the skin health and so on.

8. Message  must  be  clear, comprehensible  and Understandable:

Message for the audience must be simple, clear, and meaningful to the masses. It  must  be easily comprehensible  and  the under  the  easy  understanding  of  the  audience at  the  same  time entertaining them.