Website Marketing and SEO promotion are two faces of the same coin. When it comes to online marketing, SEO and web marketing play the major role in making it to the big leagues. SEO promotion is a means of website promotion so that you can have more traffic to your website. It is a latest technique used by many organizations especially those which are commercial in nature, to attract more customers to their website. SEO or Search engine optimization forms the basis of Website Marketing and SEO promotion. With the help of these two certain level of traffic is bound to be attracted to your site.

There are many organizations, agencies and online service providers available which help in Website Marketing and SEO promotion. They ask for a little amount of money on a daily, weekly or monthly basis and in return help you to divert traffic towards your site. They help you to attract attention towards your business or official business website from social networking sites, blogs and entertainment websites frequently visited by a large number of people. From there they attract customers and divert them to your official website. The basic concept of SEO is to improve your site’s ranking in a keyword based search engine. The optimization takes place due to right placement of keyword in the content.

Format for a general SEO article to represent content on your website:

• The most of all is content with appropriate placement of the keyword and considerable amount of information that is useful to user or customers.
• Sitemap when mentioned also improves your traffic.
• URL Structure of your website also matters a lot in Website Marketing and SEO promotion.
• Right placement of images or other visual aids to support your content and cause.
• Headings should me mentioned to clarify your content.
• Tiles should be used to give a uniform view to all the pages in your website. It gives the user the feel that you are using and browsing through the webpages of the same website. Designing should always be done with tiles to ensure that uniformity in all webpages is maintained.

All about Optimization: The first task in on page optimization which can be easily obtained by following the above mentioned SEO rules. Once the on page optimization is fully achieved, back page optimization should be given importance. Back page optimization is all about providing back links back to your original site. The back links point to your official website and contain information of the same theme. They are marked as authority sites by the search engine. It is good practice to use anchor links in the form of keyword. While reading the reading if user comes across a term or a keyword for which he requires specified knowledge then this keyword itself should work as an anchor link rather than providing the full hyperlink to the site containing the required information. This is by far the best strategy to obtain SEO promotion and get the required traffic to your site.

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