Hitting the perfect note isn’t always easy, especially when the mood seems to be one of financial abstinence. But trust wealthy Indians to find out ways to uphold that snob-value tag. Whether it’s the exotic foreign holiday or the ritzy sports car at the dealership, the rich are still buying. But with a difference — they’re buying smart.

For instance, this summer, the vacation pack heading abroad is actually being able to pack in more into their itineraries through golf holidays and luxury cruises. This enables them to see and experience more without having to spend extra. Then, luxury automobile buyers have also become more discerning. Top-end versions of luxury auto marquees aren’t exactly flying off the shelves but the entry and mid-level segments are witnessing exponential growth. Buyers want value for their money without compromising on the brand, say automakers.

Case in point: Ducatis versus other sports bikes. For people who want to be seen as born again bikers, the highly expensive Ducatis aren’t making a lot of sense now. The more affordable Japanese cousins are doing the same job at one-fifth the cost. Similarly, when it comes to opulent yachts and jets, HNIs are looking to make their wallets go further by hunting for that chance bargain. Even in the case of luxury designer wear many brands have introduced more ‘entry-level’ items, which allow affluent customers to spend less without forsaking the snob value.

But more importantly, where are they parking all their wealth? Here’s where: Research shows that an average HNI is investing around 23% of his wealth in real estate, 26% in fixed income securities; he puts another 8% and 25% into alternative investments and equities, respectively, which leaves him with 18% of liquid money. Now you know where the rich-ession is coming from......