Seo Question
Question1 WRONG Which of the following are criteria for the uniqueness of apage (unique as opposed to duplicate content)? Check all that apply.
| a. | Code similarity. |
| b. | Text similarity. |
| c. | Page names. |
| d. | Titles, headings, page titles and metatags . |
Explanation: All the above are criteria if a page is unique. Although noone knows for sure how these criteria are calculated, it is certain that thecode of a page is checked as well. If you want to see if two pages are similar,you can use this tool.
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Question2 RIGHT The main purpose of search engine spiders is to:
| a. | Visit sites. |
| b. | Check if sites perform ethical SEO. |
| c. | Index sites. |
Explanation: The correct answer is c. because even though spiders visitsites, their main function is not only to visit them but to index theircontents. b. is wrong because spiders do not monitor sites for unethicalactivities.
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Question3 RIGHT What is “page swapping”? .
| a. | An ethical SEO practice, which allows sites to serve content, tailored to the need of users in particular regions. |
| b. | A blackhat SEO practice for getting ranked for one page and then replacing it out for another. |
| c. | This is another name for a “site redirect”. |
| d. | The process of replacing duplicate content. |
Explanation: b. is correct. There is no particular term for a., c. andd. and they are just wrong.
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Question4 WRONG Which of the following linking practices can be consideredas unethical cross-linking? Check all that apply.
| a. | Cross-linking between sites that are owned by the same company. |
| b. | When there are many links between sites with the same IP. |
| c. | The sites that link to each other have similar content, though there are minor differences in the text. |
| d. | Creating many links and using the "rel=nofollow" tag around the link . |
| e. | Each page on one site links to a page on the other site and the anchor text is the same. |
Explanation: a. and d. are wrong. The fact that the owner of the linkedsites is the same is not a reason that the linking is unethical. d. is one wayto ask search engines not to follow a link. It is useful when you have manyorganic links to the same page, these links are necessary for human visitorsand you want to avoid being labeled a link farm. b. If the sites have the sameIP, this most likely means they are hosted on the same server and are relatedto each other, which is a hint of Black Hat SEO practices. c. This is anobvious example of a lazy Webmaster who has set up another site with the solepurpose of using it to link to the first one. e. looks very suspicious, thoughin some cases it could be the actual structure of a site. Generally, avoidusing it because most likely this will get you into trouble.
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Question5 RIGHT You have just launched a new site. Unfortunately, nobodyvisits it, even search engines' spiders don't notice it. What can you do forits SEO success? Check all that apply.
| a. | Get some fancy fonts for the titles and headings. |
| b. | Add gorgeous Flash movies to the site. |
| c. | Submit the URL of the site to search engines and search directories. |
| d. | Get some free links from the greatest hacker sites because backlinks always boost rankings. |
Explanation: c. is the only correct step to take. Fancy fonts andbeautiful images don't attract spiders. Gorgeous Flash movies can even be adisaster, if you do not optimize the Flash site properly. While it istrue that backlings are vital to rankings, blacklisted hacker sites are not theplace to get them from.
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Question6 RIGHT What will the search string “link:www.webconfs.com” show?
| a. | The list of backlinks from other sites on the Web to webconfs.com. |
| b. | The list of backlinks from other sites on the Web to webconfs.com that are available in the index of the particular search engine. |
| c. | The home page of webconfs.com. |
| d. | The anchor text of the backlinks that link to the webconfs.com site. |
Explanation: b. is correct. Although the syntax and the availableoptions for the link checking command differ among search engines, this is themost basic syntax that is used in most, if not all of the search engines and itretrieves from its index a list of the backlinking sites. a. is not correctbecause the retrieved list is not form all over the Web, and c. is simplywrong. d. is also wrong but if you want to see the anchor text, you can use the Backlink Anchor Text Analyzer tool.
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Question7 WRONG What is the function of the Robots.txt file?
| a. | It shows how the page will be seen by robots. |
| b. | It prevents robots from spidering the site. |
| c. | It tells robots to come to the site. |
| d. | It provides instructions to robots which pages and directories not to index. |
Explanation: Correct is d. because robots.txt neither displays pages,nor invites robots to come. Also, robots.txt is not mandatory for searchengines and that is why it cannot prevent them from spidering the site.
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Question8 WRONG Keyword proximity is a term that:
| a. | is the same as keyword density but is preferred by some SEO experts. |
| b. | describes the percentage of occurrence for particular keywords on a given page. |
| c. | identifies how difficult it would be to rank well for a particular keyword. |
| d. | measures the distance between two keywords in the text. |
Explanation: Correct is d. Keyword proximity is used by some searchengines to measure relevancy of a given page to the search request. The idea isthat the closer two keywords to each other are, the more relevant the page is.a. is wrong because keyword density measures how many times (not how far) agiven keyword appears on a page. b. is the definition of keyword density and c.is known as keyword difficulty and the value is higher for more popular wordsbecause it will be more difficult to compete with 1,000s of other sites for apopular word than with 10s of others for the less popular ones.
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Question9 RIGHT Which of the following techniques is unethical and can be areason for banning?
| a. | Building backlinks. |
| b. | Rewriting the titles to include the target keywords. |
| c. | Creating a doorway page instead a home page. |
| d. | Rewriting dynamic URLs into static. |
Explanation: The correct answer is c. because doorway pages are aimed atmisleading search engines, while all the rest (a., b. and d.) are normal SEOpractices.
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Question10 WRONG If you have a site that is targeted at a particular countryonly, which of the following are recommendable to do in order to rank well incountry specific search results? Check all that apply.
| a. | Use the appropriate language attribute in the HTML code of the page. |
| b. | The site should be hosted in the same country, so that its IP falls in the range of IPs that are specific for this country. |
| c. | Have the site written in the language of the country. |
| d. | Submit the site to local search engines. |
| e. | Use geotargeting. |
Explanation: Only e. is wrong. Geotargeting is used mostly withadvertisements. In can be done with sites as well but not for the purpose ofranking high with search engines. All the rest are correct, though none of themis mandatory. Additionally, search engines use their own algorithms todetermine the language of a a particular sites, even there are SEO experts whosay that no efforts on your side are necessary for ranking well in countryspecific search results, but this is hardly so. If you want to see how yoursite qualifies in terms of IP, here the a tool to check IPsand countries.
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Question4 WRONGYou see that only 10% of the pages on your site are indexed by Google. Whatcould be the reason? Check all that apply.
| a. | You have a robots.txt file and you have disallowed most of your site to be indexed. |
| b. | You have many broken links. |
| c. | Your keywords density is not good. |
| d. | You are banned from Google. |
| e. | You have many password protected sections. |
Explanation: The correct answers are a., b., and e. If it was not yourdesire to exclude 90% of your site from being indexed, then you need to checkif you have not made a mistake in listing the forbidden directories. Brokenlinks cannot be followed and therefore, if the pages they lead to, are notaccessible from an alternative link, there is no way for spiders to index thesepages. The same applies to password protected pages – if the spider can't reachthem, there is no way to index them. c. is wrong because keyword density isrelated to search relevance, not to site indexing. d. is also wrong because ifyou were banned from Google, your site wouldn't have been indexed at all.
Question7 WRONGHow important are metatags today?
| a. | Not important at all. |
| b. | They have only minor importance, but it can be neglected. |
| c. | Somehow important. |
| d. | Very important, almost as much as keyword density. |
| e. | They are the single most important SEO tool. |
Explanation: The correct answer is c. Metatags are certainly not asimportant as keyword density but they still cannot be neglected completely.
Question8 WRONGWhich of the following practices are unethical (Black Hat SEO)? Check all thatapply.
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