Social Network sites - Important for PR Professionals
A Public Relation Practitioner has always good personal network in Media and in Industry. Thus networking plays an important role in Public Relation Practitioners career.
Now a days not only personal networking is required but Social Networking has become a must to do activity for a PR Practitioner. They should be familiar and aware of the social networking sites like Twitter, Facebook, Linkedin, Plaxo, Bloggers, Myspace, Wordpress and many more and they should continously engage with atleast one of these networking sites.
Through these sites you can easily be connected to colleagues, friends, media, groups where you can exchange your views, ideas, leave comments, collect feedbacks, keep updated with news of different places, new technologies, products, interact with other PR professionals with in the community.
Social Networking is a time consuming process, so one should lay emphasis on time management and be purposeful in using this online tool for PR activities. PR professional should understand his target audience and discover means to attract users in best possible ways. He should know how to engage them in coversation about a client/ product/ organisation and why should they join the community. He should know the customer base so that he is able to look for the places he can approach them like for young audience choose popular social networksites like Orkut or Facebook.
A PR practitioner can use Push and Pull Digital technology, where he can involve the user having to seek out and directly grab (or pull) the content via websearch. Websites/ blogs are a streaming media. Audio and Video are good example of pull digital practice. Users have specificlink (URL) to view the content.
Push digital practice involves both Creater of a message as well as a Recepients (the user). Email, SMS. RSS are example of push digital practice.
The goal of PR Practitioner is to reach to target audience and convey the idea/ message/ product of its client or organisation. Its really important for him to build a meaningful relationship with target audience through blogs and get to know what is being said about you, your product, brand or organisation and how its being rated.
Now a days not only personal networking is required but Social Networking has become a must to do activity for a PR Practitioner. They should be familiar and aware of the social networking sites like Twitter, Facebook, Linkedin, Plaxo, Bloggers, Myspace, Wordpress and many more and they should continously engage with atleast one of these networking sites.
Through these sites you can easily be connected to colleagues, friends, media, groups where you can exchange your views, ideas, leave comments, collect feedbacks, keep updated with news of different places, new technologies, products, interact with other PR professionals with in the community.
Social Networking is a time consuming process, so one should lay emphasis on time management and be purposeful in using this online tool for PR activities. PR professional should understand his target audience and discover means to attract users in best possible ways. He should know how to engage them in coversation about a client/ product/ organisation and why should they join the community. He should know the customer base so that he is able to look for the places he can approach them like for young audience choose popular social networksites like Orkut or Facebook.
A PR practitioner can use Push and Pull Digital technology, where he can involve the user having to seek out and directly grab (or pull) the content via websearch. Websites/ blogs are a streaming media. Audio and Video are good example of pull digital practice. Users have specificlink (URL) to view the content.
Push digital practice involves both Creater of a message as well as a Recepients (the user). Email, SMS. RSS are example of push digital practice.
The goal of PR Practitioner is to reach to target audience and convey the idea/ message/ product of its client or organisation. Its really important for him to build a meaningful relationship with target audience through blogs and get to know what is being said about you, your product, brand or organisation and how its being rated.
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