Confuse In Google Sandbox
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Confuse in Google Sandbox

Search Engine Optimization
How To Play In Google's Sandbox

Theory:
There has been a theory floating around that Google is now imposing some kind of penalty on brand new web sites or sites that seem to acquire a large amount of links from other sites in a relatively short period of time. It is being discussed on all the search engine marketing forums. Many articles have been written about it. Even several live examples have been presented by frustrated web site owners and managers who can't seem to understand why their sites will not rank well in the Google search engine results pages (SERPs).

Play Sandbox?
So now that we have come to the conclusion that this sandbox, aging filter or whatever you want to call it, actually seems to exist, what can one do that has been affected by it? The answer is "absolutely nothing". That surely is not what many people want to hear and possibly even you the reader question the reasoning of writing an article on the subject if there are no solutions. But wait a minute, there is a solution! It is called patience. Sure that might not be a definite solution to getting one's self out of the sandbox or out from underneath an aging filter. However it will allow them to keep their sanity and in doing so, to look at some alternatives to marketing their sites until the time period lapses. Let us take a look at some of those alternatives.

Sandbox or Aging Filter?
So if a site is sent to the sandbox by Google either because it is new or it is participating in mass link building, what is the time frame that must pass before the site is allowed out of the box? Most search engine marketers that have been discussing and analyzing this say about 6-8 months. As for myself, I don't actually believe that Google is sending new sites to a "sandbox" but rather they may be applying some sort of aging filter.

Thanks to searchengineguide.com

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