The first question that most people usually ask themselvesis what a directory is and what its purpose is. To simply put it; a webdirectory is a listing of websites which are broken down by categories and oncemore, by subcategories. Every listing usually also includes a description of awebsite, in addition to a link which leads people towards the site. This maysound very similar to a search engine; however, it is quite different. Thedirectories are managed by human editors, who go over and review eachsubmission, to determine whether it is appropriate or not, for that directorypage. All directories have their own set of directory submission guidelines and those interested, shoulddefinitely be familiar with it. The minimum which any directory will require isthat a website be finished and not one that is ‘under construction.’ Mostimportantly, they see to it that a website that does not participate in illegalactivities.

So the next logical question would be why should awebsite owner submit their site to a directory? Well, it can be of greatbenefit, whether you are offering your services or selling goods. Here are a few of its advantages.

1. Because a directory places websites in categories,a search engine that views a site in a particular directory will have an ideaof the niche/topic. So the easier it is for a search engine to determine thesubject/topic, the faster it will relate the website to a particular theme.

2. Another benefit of directory submission is that this is a great way to get links.Search engines place a high value on one way links and this is one of the waysin which a site’s search engine ranking is decided on. It would even better if a website is placedin established directories, which are thought to be authoritative by the onlinecommunity.

The next thing that should be considered is what awebsite owner should look for, before using the Directory Submission method. Seek outsearch-engine friendly directories, as these will permit deep linking. Thismeans that your directory listing; actually links to a page that is part ofyour site, rather than just your homepage. This causes the link to appear more relevant to the subject in the varioussearch engines and therefore, it helps improve search engine ranking. SEOfriendly directories have other facets that encourage search engines to indexyour site right away. As you begin yourresearch on directories, ensure that they are labeled “search engine friendly”by other users.

While you are in the process of directory submission, you may find itvery helpful and advantageous to attain the help of a professional or SEOservice. Doing so will definitely help you submit your site to the rightdirectories, which means more exposure to potential clients. It truly is asmart marketing strategy, so take your online venture to the next level.

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