When you create your own website for your business, the one important thing that you should be concerned with is your search engine ranking. There are two ways in which you can attain a ranking and the higher it is, the better. Often, hiring an organization with SEO expertise is the quickest way to improve your website’s ranking.

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There are two primary methods to obtain visibility on the major search engines. The first way is organic ranking and the second way is by paid ranking. There are some people who ask how much would it cost to accomplish a good placement; however, the question you should be asking yourself is, do you want to spend a lot of money, time or both? If you can distinguish the difference between paying for placement and earning your placement “organically” or naturally, you will be better suited in being able to make the right decision. This will guide you on how to achieve a high search engine ranking,

What is organic ranking?

Organic ranking is based off your website’s meta tags, content and quality linking. After the search engine has examined these factors, in combination with each other as well as hundreds of other factors, they will place your website online at no cost. They will use to certain keywords they think your site is most relevant for.

The disadvantages of organic ranking are that it can be tricky trying to get top ranking, if you do not know what you are doing. If your website is not optimized correctly, then you may be losing out on search engine ranking.

However, if you have optimized your website, top organic positions attract fifty percent than the paid positions.

What is paid ranking?

Paid ranking, most commonly known as PPC or “Pay-Per-Click” paid placement, consists of a structure wherein the highest bid set per click for a given keyword, gets the highest ranking in the Sponsored Results. This means that you pay the amount of your given bid, each time someone clicks on your website’s link from the search engine. Viewers or users can attain top search engine rating the right away, opposed to waiting for months and months to rank well in the regular search engine results.

Using PPC, search engines do not really dwell on content and how well written or informative your site is, because you are paying for your web page to be seen in their sponsored results. The obvious disadvantage of paid ranking is that you do have to pay for your search engine ranking, but the upside part is that you have complete control over which terms your website will be listed under.

Which is better?

One is not better than the other. Paid ranking is the quickest and most successful way to get immediate attention and placement on search engines, but organic placement will bring you more visitors. Organic results are more popular, used more often and are much more cost effective. However, it takes longer to gain the trust and respect of search engines. So depending on what kind of business and goals you have in mind, you must think wisely about which option is best suits you. This way, you will get the best search engine ranking possible.

Bhargav Bavarva is an expert author and Chairman of SEO Company that offer premium quality SEO Services includes Directory Submission, article submission. While providing top rate SEO services, he also writes excellent on SEO strategies. To know more about the services, please visit Nextpinnacle.