For example, a uniquesofts search for keyword "web design India" returned the following match:

Note that the queried keyword, "web design India," is the first word of the site title and uniquesofts returned this site as the first match. Documents that are exactly the same, but with keywords as the second or third word in Title will often score lower. Prominence also applies to the words within the body of the document, the headings, and other tags.

Prominence plays a critical role particularly in directory based engines such as Yahoo, Google. Often having the keyword slightly more towards the beginning of the site description or site title will make a large difference in your ranking.

Examples of prominence:

If a keyword comes out at the beginning of an area, its prominence will be 100%.

If a keyword comes out in the middle of an area, its prominence will be 50%.

If the keyword comes into view at the end of the area, prominence would be 0%.

If the keyword comes into view at the beginning of the area, then another repetition appears at the end of the area, the prominence would be 50%.