Those are long gone days when an online presence implies only a simple website. In the age of inbound marketing, direct digital marketing, social networking, etc, a website has become a less and less valuable to its marketing and selling. It has gain more importance as a central point of credibility.

In order to obtain a valuable and meaning online presence in the web 2.5 era you are required to have a clearly well defined SEO strategy. This will pivot on the target you set and will also deliver steady value to your online visitors. As a result the search engine will index in terms of information you upload.

Now a days Search Engine Optimization (SEO) is not just about on-page optimization of your website not just a search engine marketing to search engine itself. It’s all about getting exact, targeted, traffic which will interact with you and gain their full attention on your website and add to:

• Online brand development
• Online visitor-to-customer alteration
• Online visitor’s action
• Online market infiltration.

It all about understanding who your customers are, where they are from and what they want from your business website, accordingly  you can start optimizing your website. This will lead to a powerful online presence. Now to make this happen you also need to learn to implement and use certain effective tools like:

• Twitter
• Facebook
• Tumblr
• Flickr
• Orkut
• Hub Pages
• Squidoo
• MySpace. Others…

SEO if and only used in a proper and systematic way then it will certainly help you to grow your business and meet all your daily activities that you undertake. You need develop a concrete website for your business in accordance with search engine technologies and social network platforms. Only then it will become a strong weapon in you online promotional arsenal.