RSS feeds supply users with the title and a description of new content through software called an ‘RSS Reader’. The benefit of this is of course that users stay informed with the minimal amount of effort, thereby adding to their comfort, but also that they keep on returning. A real world example to illustrate the effectiveness of RSS feeds would be the difference between having watched the news, or just receiving reports and news updates as the events occur on a mobile phone while doing something else.

How Users Subscribe to RSS Feeds
Many webmasters and web users mainly associate RSS feeds with blogs. While this is correct for a fair percentage of all RSS feeds, it certainly does not encompass its full number of uses. RSS feeds can in fact be used for a variety of purpose, all of which relate to content that change fairly often.

Now keeping that in mind, one has to consider the scenario where web users find their way onto a site by either searching for information or for certain products. If the information is good or if the products and related products are those they would like to keep in mind, they’d naturally want to return to the website in question to have another look and, perhaps, buy something.

Traditionally web users would then bookmark this page. While in itself bookmarking is a good thing, it does remain static and tends to be neglected after some time. When the web user finally remembers the product, he or she will then just go back to the search engine and complete the search yet again, with the possibility that they might end up on a different website.

RSS feeds supply webmasters and website owners with the opportunity to provide users with dynamic content and a description of said content through RSS feeds. Buttons located on the specific page where the content may be found allow users to subscribe to RSS feeds. Once subscribed, they may receive a short ‘thank you’ notification and then browse some of the pre-existing RSS content, which means that RSS feeds are good for promoting other areas of a website as well.

Websites & RSS
As mentioned before, webmasters employ RSS to keep their visitors informed of new content. But RSS can also be a great help when it comes to SEO. The fact of the matter is that the more a site’s content changes, the more will it be visited by the search engine crawlers, thereby increasing the change of elevated search page rankings. In addition, if the content of the RSS feed is good enough, site visitors may wish to include it on their own sites or at least create links to it - thereby adding valuable backlinks.

Yet as with all good things, RSS content development takes time and careful planning. Having an industry specialist at hand will not only save you time, but ensure that your visitors stay logged on and always return!

What is Product Feed Submission and Benefits.

Product Feed Submission is a popular online marketing tool that submits product details and company details on shopping search engines. In simple terms, a company’s details are listed on online shopping malls where customers look for products and services. This facilitates in expanding your online business.

Product feed Search engines:

- Google Product Search
- Yahoo! Shopping
- NexTag
- Shopzilla
- Become.com
- Pronto.com
- SortPrice
- Smarter
- PriceGrabber.com

Some of these shopping sites offer free product/ service feed listing and some are paid. Tcn mart manages complete product feed placements. The data feeds mainly require URL, click-through URL, title, description, body copy and keywords

Benefits :

Get highly targeted consumers
Increased traffic, conversion rates
Increased Sales
More online visibility at minimum cost
Accurate product placement in appropriate categories.

By - Targetseo.com - Search Engine Optimization Company India