However when someone asks you why do you use Social Media? The most predictable answer would be! Well to chat with friends, connect with old friends probably, some may actually also say for dating

But guys you will be surprised to know that Social Media has come of age. Most of the companies if not all are using social media to promote their products, services or even ideas & this trend is booming day by day; this holds true especially for small businesses as compared to the large ones.

Small Business entities may not have the multimillion dollar budget like the large firms which is most certainly a constraint when it comes to investing heavily in to advertisements. So what do they do? Well they go for social media marketing.

It enables them to get high ROI on their projects by investing a relatively less amount of money.

Here a piece of evidence to support the above claims.

According to a survey from Vertical Response 

• Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year

The proportion of those that have increased their social media budgets in 2012 is 4 times higher than the proportion of those that have decreased social budgets