Title Tag is one of the most critical factors for achieving high search engine rankings especially in Google. Title tag plays an important role in the usability of a website so that search engines have placed a premium for it so often forgotten element of a website. Sometimes placing the right title tags of your website pages can often generate quick and appreciable differences to your rankings on Google and other search engines. In addition, because the text title tag is what appears in the anchor text on the search engine results pages (SERPs), the change may result in more traffic to your website.

W3C: According to the W3C:

"The TITLE tag specifies the title of the document.

HTML / XHTML ????afa. The title element is needed in all HTML / XHTML documents.

The title element:

• Provides a title in the browser toolbar.

• Provides a title page when added to favorites.

• Shows a title page in search engine results.

This gives a good indication of the value of this tag.

This is almost criminal! This type of title does not give the user the search engines no idea what the page is about. It is not difficult to imagine that such pages will rarely achieve any top rankings in Google and other search engines for any keywords.

The number one rule and the creation of title tag on the pages of your site Title tag should be unique, accurate and relevant. The TITLE tag should be placed within the head tag of a website page. Also, you must create a unique title for each page of your site that helps Google know how the page is different from the others in your site. It will confuse the search engines and your website could harm the prospects for pages search engine results.

The title on the home page of your website can have your site name or company name. It should include other important information such as your services, products and location of business or services when available.

Make a title that clearly presents the topic of the website. We must be strictly avoided by choosing a title that is irrelevant and has nothing to do with the content of this page. Search engines can not see that as an attempt to spam and penalize your site accordingly. In general, try to use short, but descriptive titles. Long titles will not be beneficial because Google will consider only one side and show the same result with the search.

Yow may be interested in reading Search Engine Optimization and Search Engine Submission. Also visit more on SEO Work Techniques