SEO is not just about naming pages and creating keyword phrases, it is much more. Search engine optimization is in fact a critical tool to advertise a website to search engines' crawlers and help the site rank on top slots on search engine result pages. Make a quick search and you are likely to find hundreds, if not thousands, of companies which are into SEO services. SEO is essential for your website, but, picking up a right search engine optimization company is more important. Picking up a wrong one is likely to cause more damage to your website, instead of any gain. Go through the 5 signs below which will help you avoid scammers in the industry.

Sign 1 – Free Trial Services

Simply raise your red flag if you come across any of these free trial service providers. Never hand over your password and access information to these individuals who come to you, promising free SEO services for a certain time.

An experienced search engine optimization company in India will not make such promises. It knows that good SEO requires both expertise and time. Noticeable results can not be achieved in a fortnight.

Sign 2 – Promises of Top Rankings

If an SEO services provider promises you top rankings on search engine result pages, that too without even looking at your website, you better move on. Getting ranks on Google and other search engines is not a child's play. And, it also requires time. Search engines analyze a lot of things before giving a website a particular ranking.

Sign 3 – Search Engine Submissions

Many companies can be found telling their clients that they will submit their websites to hundreds of search engines. Well, you should not get impressed, because there is no point in submitting your site to these search engines, especially when they are not used by your target audience. Wisdom lies in focusing on a few search engines. In fact, you need to be more focused on your customers.

Sign 4 – Links! Links! And Links!

Creating too much links in a very short time period and that too, with the wrong sites, is more likely to hurt your website rather than helping it. Search engines may consider this practice as Black hat SEO and penalise for the same. So, if any SEO services provider comes to you and promises hundreds and thousands of links to your site, just say that you need time to think on it. Also remember not to put low-quality SEO links on your website.

Sign 5 – They do not Answer Your Questions

If this company does not seem very keen on answering your queries, it is best to move on. A company which only talks about what it can do, instead of asking you about your business, your purpose for promoting this site, may not be your best option.

JumpHigher understands the significance of search engine optimization in the success of a website on search engine result pages. We're a professional SEO Services and PPC Marketing Services provider, having served over 1500 clients such as Max Healthcare, Dulux and Greenply. Log on to our website for more information!