Google, Yahoo, and MSN are the 'big three' search engines and they are getting a lot closer to each other than they used to be. Getting ranked in all three of them take the same basic strategies. Google created the most successful information retrieval device of all time based on sending spiders to follow each and every link they can find on each and every web document they come across. Yahoo, MSN, Ask, and all the other search databases have acquired the vast amounts of information they contain in similar fashion. Google has not thought of is to build the bridges themselves, but what is now very difficult to tighten up, it is paid links. Paid links are the people, the richer features of higher search engines.

Google, in particular, uses link popularity a great deal in determining the relevance of web pages to any given search. As Google completely dominates the search engine market currently, it is vital that small business site owners take notice and dedicate time to building up their site backlinks. Google says that paid links are out. But as long as some paid links slip through the net, then buying links is a sensible option.

Google will consider this to be unnatural and you may get penalized. Finally, try to get links from relevant website and webpages. Article submission is another great way to build relevant one way back links. Quality articles are submitted to well established article directories. Article marketing worked so well for me for my site that I decided to start an article directory myself. The key is to write good articles and not simply promotional hype.

Search engines not only look at how many other websites point to you, but also consider what their traffic is like and who points to them. Who points to you? Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations (such as adding your site to bidding directory ) for editing and improvements to keep your site traffic flow and your search engine ranking high. Search engines realize that humans are not consistent. See the anchor text I used to link my blog Letting me be.