The second the stock market crashed all my clients stopped. I haven't had any new clients all this month. Business is a shocker. If it keeps up I don't know what I will do. I will have to stop my marketing as I need to cut costs.

Later I realized that the stock market crash has been the best thing for my business ever. I have so many new opportunities which opened up with a very little marketing effort. People need me more than ever to help them find their business edge. I will have to tweak all of my marketing views to help people feel confident again.

My outlook to marketing during recession:

In a downturn the worst thing you can do is to reduce your marketing efforts. This tells people you are giving up and you don't think your product or service is really worth the price you are asking for it.

If you are confident in the value you offer, the downturn can be where the seeds of prosperity and success are sown. Most of the world's biggest companies started their success from the Depression. So, precisely what should you be doing with your marketing during a downturn?