Search engine optimization is a method of increasing the amount of visitors and the awareness of a website by ranking high in the search engines. The higher the rank of a website in the result of the search engines the better the chance the website will be visited by users.

If you’re new to Search Engine Optimization and want to increase the amount of visits, or traffic to your site then better to follow the steps described below:

I - Get a Domain with you keyword Phrase:

Get a top level domain for your business. Suppose if you’re in “web development business” and want to design and promote your business through Search Engine Optimization the your domain name should be like this “webdevelopmentservices.com” if you don’t get particular domain with your business name then better to add some words like “webdevleopmentflorida.com”

Use the keyword Phrase in your URL:

Always use the HTML root files with keyword phrases for, example: “http://www.xyz.com/web-development-florida.html” Using hyphenated keyword phrases helps search engines better crawl than using underscore (_) file names in the root files, folders and images.

Keywords: The first thing you should do when working on search engine optimization is finds a great keyword phrase for each and every page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more page-views from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

Using Keyword phrase in Content:

Original informative content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable.

Using Keyword phrase in Heading Tags:

Headline tags (h1, h2, h3, etc.) are a great place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.

Using Keyword phrase in page Title Tags:

The title tag is one of the most important tags on your Web page. Placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index. (The Title should be written in the source code of each and every page example:

. “Importance of Title Tags” will be displayed on Browse title. If any body search with this phrase it would help that particular page to come up in Search Engine Result Pages.

Using Keyword phrase in Meta Description Tags:

Search Engines are not giving importance to Meta Description tags, but some search engines like Google and Yahoo still takes descriptions for this tag and displays it in Search Engine Result pages. More over if descriptions are appealing; it would help visitors to click the links in Search Engines.

Using Keyword phrase in Anchor Text:

Link text is another great place to put your keyword phrase. Links stand out on most Web pages, and so are given higher priority than surrounding text.

Using Keyword phrase in Alt Tags:

Search Engines can’t read images and if you have images in your web pages then using alt tags helps Search Engines to understand images.

Once you complete all the above tips, then the time would be uploading it with the help of software like FileZilla or CuteFTP, that you have to install and use it. Uploading need FTP details that will provide by your hosting company. If you’ve any problems then I suggest to hire a company like http://www.horasoft.in, that not only design and develop professional web site but also promote it getting huge traffic to the sites……