·         Keyword Density :- The keyword density throughout the website should be well maintained. Content should be unique and try to post more and more content. There should not be over spread of keywords in the website by which if caught by Google your site may get penalized.

·         Value Link building :- The ratio of inbound and outbound links should be monitored. Try to exchange links with related high PR websites. Links present in the website should be proper and must not contain any broken links which leads to negative point for SEO.

 There are numerous SEO tools available over the internet through which you can check your websites keyword density and duplicate content for improving the quality of website.

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