The Marketing management program in the Whitman School is designed for students to encounter all the basic challenges in the industry: how a company decides what to sell, the customers & market to target, & the best means of reaching them. In plenty of courses, students work in project teams just as professional’s doe's to generate strategies for product development, pricing, promotion, & distribution. Students learn to answer the demands of competitors,

All management majors are necessary to take MAR 356. Others major courses depend on career objectives & ought to be chosen with the help of a major advisor. Management electives in the major area of specialization are identified for each Marketing Management student in consultation with a departmental advisor. The practice is as elderly as humanity itself. Whenever a person has an item or can performing a service, & they or he seeks another that might require that item or service, that person is involved in Marketing. A market was originally basically a gathering place where people with a supply of items or capacity to perform a service could meet with those who might desire the items or services.

management is a business discipline which is focused on the practical application of Marketing techniques & the management of a firm's Marketing resources & activities. Quickly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International Marketing highly significant & an integral part of a firm's Marketing strategy.

managers are often responsible for influencing the level, timing, & composition of customer demand accepted definition of the term. In part, this is because the role of a manager can vary significantly based on a business'(Business Management) size, corporate culture, & industry context. For example, in a immense consumer products company, the manager may act as the general manager of his or her assigned product To generate an effective, cost-efficient Marketing management strategy, firms must possess a detailed, objective understanding of their own business & the market in which they operate. In analyzing these issues, the discipline of promotion management often overlaps with the related discipline of strategic planning.

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