Recently, social media optimization has become a buzzword in website promotion. Sites like dig, technorati, flicr etc offer links to your website for its promotion. Social media optimization is gaining momentum as you can find lot of talk about it on SEO blogs as well as forums.

As defined by Wikipedia, social media optimization describes the online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other. Social media promotion can take varied forms ranging from submitting own text, video and pictures. In simple terms, SMO refers to anything and everything that can be used to build a community to go around. A well maintained social media campaign can bring in lots of traffic to a website.

There are some simple SMO rules that need to be implemented for running effective SMO campaign in future. Firstly, one needs to make the site linkable. An easy way must be adopted so that outside parties and social media sites link to your content. By making a blog on the site, you can make things easy. Some other ways to make links are maintaining whitepapers, content rich articles and resource pages.

Secondly, for generating more votes to your content, you can simply add bookmarks to your site. Thirdly, joining a conversation on your site can make things better. Also joining leading forums to target the audience as well as joining the conversation can be fruitful for bringing success to your website. You can answer some questions or offer needed advice in the forums. Thirdly, there must be recognition and rewards to those valuable users who contribute to site’s content as a regular affair. Recognition can take the form of simple thanks note. This way, you will keep valuable community to your site. Fourthly, there must be inbound links on your site as it helps in website promotion. You can always reward linking sites by offering them a permalink to use and listing them on your site in lieu of it.

Blogging is the most vital tool of communication as it offers the users to write to their heart’s content. Usage of blogs can make it easy for addressing the benefits of brand that one is promoting for. Some common blogs are wordpress and typed. Social networking sites are famous for discovering new people and collaborating with them on mutual benefit basis for increasing the popularity of your brand. Some popular social networking sites are Facebook and Orkut. Opinions sites raise popularity and credibility of a brand by adding consumer reviews in promotional content. You can share your views by resorting to websites like Amazon reviews and Yelp.

Using social media optimization can raise the visibility of a brand by raising the confidence of the businessperson to promote more on Net. Moreover, it increases the number of subscribers and raises the ranking of the site in search engines. By making friends on Social media sites, you can create varied opportunities like guest blogging as well as referrals for the brand that is to be promoted.

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