Affiliate marketing is often advantageous over  other Internet marketing methods to some degree, because affiliates often use regular  advertising methods which helps to constantly remind the customers about the  products and services offered. Those methods include organic search engine  optimization, paid search engine marketing, e-mail marketing, and in some sense  display advertising. On the other hand, affiliates sometimes use less orthodox  techniques, such as publishing reviews of products or services offered by a  partner 

Types of Revenue Generation Models:-

1. Pay Per Click

2. Pay Per Lead

3. Pay Per Sale

Pay per click

Pay per click is  an affiliate marketing program where the manufacturer of a product will post a  banner on the affiliate website. A click will be counted once an internet  browser clicks on the banner advertisement, and accordingly the affiliate is  going to earn a certain percentage commission.

Pay per lead

Pay per lead and  pay per click are similar in nature. The only difference is that you are able  to send a lead or an internet browser who will not only clicks on the link but  also checks out the manufacturers website. This means that the customer is  interests or is a potential customer; he may take advantage of freebies that  may help him understand the product more. He is a potential customer and thus a  good lead. By ensuring that the visitor is a good lead, the affiliate will  receive a certain commission.

Pay per sale

While the  affiliate is not going to receive any commission until the customer purchases  the product being advertised, it is still worthy to enter this type of  affiliate marketing program. This is because under the pay per sale scheme, the  affiliate has the potential of earning between 20-70% of the total purchase  price. It is always better to enter affiliate programs under the pay per sale  commission scheme because every sale will earn you good. You may also create  articles that will excite the customer and giving them the benefits they can  get from the product.

Advantages of Affiliate Marketing:-

In Affiliate Marketing we sell affiliate products as they are our own  products but we do not have to bear the cost of creating a product.

We do not have to buy any physical stock and store the products.

We will not have to keep track of the inventory.

We will not have to handle any credit card transactions, it will be the  merchant who will settle it.