Latest postings by jayant tiwari
The Product Life Cycle model can help to analyze maturity stages of products and industries.
The term was used for the first time by Th ...more>>
The BCG Matrix method is the most well-known portfolio management tool. It is based on product life cycle theory. It was developed in the ea ...more>>
The Brand Asset Valuator of advertising agency Young & Rubicam measures brand value by applying four broad factors.
four factors fo ...more>>
The Bass Diffusion Model on the adoption and diffusion of new products and technologies by Frank M. Bass (A New Product Growth Model for Con ...more>>
Direct Marketing involves a "direct response" from a consumer. It is a technique that is used to address commercial messages towards individ ...more>>
Positioning is a marketing method for creating the perception of a product, brand, or company identity. Starting from 1969, two young market ...more>>
Root Cause Analysis (RCA) is a structured step by step technique that focuses on finding the real cause of a problem and dealing with that. ...more>>
The RACI model is a relatively straightforward tool that can be used for identifying roles and responsibilities during an organizational cha ...more>>
Customer relationship management
Customer relationship management (CRM) consists of the processes a company uses to track and organize it ...more>>
Force field analysis is an influential development in the field of social science. It provides a framework for looking at the factors (force ...more>>
Defining emotional intelligence
Substantial disagreement exists regarding the definition of EI, with respect to both terminology and operat ...more>>
Leadership QualitiesLeadership is nothing but the quality which makes a person stands out different from other ordinary employees. It is a ...more>>
Strategic Human Resource Management
There are three key places on our website where you can learn about strategic human resource managemen ...more>>
The role of the human resource manager in your company has probably become more crucial than you realize.
Should you blow up your human res ...more>>
