• With Google you can find lot of relevant searches and phone numbers.
• Your customers can view hour of operation, types of payment, reviews etc.
• If you list your details in Google Place Listing, then it will be much easier to outperform your rivals.
• Google with commitment on local search network is among the best way to connect with local people also it’s a platform to connect worldwide.
• It aids in promoting your business. They help you in getting high search engine rankings and visibility for competitive local city phrases like “pizza Singapore” or “New York cosmetic dentist”
• When potential customers search Google Maps they can easily find your business that sets you apart from your competitors. It means customers can find your address, hours of operation, photos, contact information, videos of products and services proffered by you.
• These maps can also view your location through easy to follow directions.
• The nonpareil part is these services are FOC i.e. Free of Cost which mean that you don’t need even a website to be listed.
• Google Maps provides high visibility in the search results which means they show up just below Google Adwords (for PPC advertising)
• The maps are available with copyrights but by editing API you a add own marks and display specific information related to your company which is of quiet usage to your local customers.
• Moreover, adding Google Maps to your website presents an oppturnuity to provide innumerable information related to your website.
• These maps aid customers an easy way to find and print driving instructions.
• Through these maps local customers can also find traffic route that can attract and this convenience can attract more customers towards your company.
• Infact, you can find Google Map for any particular topic from local bowling centre’s to restaurants or crime areas etc.
• Not to mention Google maps provide extensive answers to your FAQ also you can get technical help from discussion forum.
• You can view satellite imagery of desired location and also your customers can zoom in maps to find accurate results.
• Customers can view and navigate even street level imagery so that they can get detailed information.
• The maps can be easily dragged so that your customers can view adjacent directions instantly.

In Google Maps advertising you need to incur certain cost but the small cost justify your expenditure in following way

Through this you have chance to advertise your products through purchasing text ads or local business ads and promote his/her business.

• Google Adwords sounds a great way to promote your ads.
• These can be used to increase awareness of local company to its customers.
• You can also consider link building exercise for Local Business Results.
• As mentioned above, your ad may appear as text ad or as business ad with business icon and map marker that expands to reveal business imagery.
• For smaller maps, if user clicks on URL or title then they’ll be directed to advertiser’s website instantly.

 Thus, the dilemma is resolved why Google Maps are important for business.

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