Though social media expertise is gaining momentum, there are still lesser experts in the field than required. From bird’s eye view, it will seem that the market is rampant with social media experts and there are more professionals in the field than takers. But in reality, it is not so. In fact, it is just the opposite.  There are lesser number of social media experts than there are number of companies for them. It appears just the opposite because online publishing with the help of blogs as well as social networking is so easy these days.

There are numerous companies that require social media marketing professionals that have hands-on expertise in the required field. Social media is an important field in numerous web companies. The main problem with this is the fact that there is a dearth of social media experts and experienced professionals in this field. This creates a vacuum which needs to be filled by more and more number of social media experts. A social media marketing professional’s need expertise in the said field. It means that they have to have much more talent than making social accounts on Twitter, Facebook or Blogs. They need to have a thorough knowledge in areas like social content planning, social content promotions, social network research and development, social monitoring, basics of SEO, social analytics for generating reports and insights, etc. Obviously, a fresh college pass-out is not likely to have that kind of in-depth knowledge and extensive experience but there are ways through which they can gather it.

The tools that help fresh professionals gain knowledge and experience in social media marketing are experience and training. This experience can be acquired without a job too. There are some ways like becoming an extensive user of social applications, getting firsthand experience with personal blog, making your details available in your social profile, etc. One needs to have the passion for social applications. Participating online as well as offline with the networks helps in focusing in the areas of your interest. Take for example; if you are focusing on a company then you can share your details and what you can do with the desired company. You can also try and make sample audits for the company that you have an eye for.

There is a lot that you can do with social media marketing and there is a lot that social media marketing can do for you. If you have the right key, it can open new vistas for you and your career. Like already mentioned, social media expertise gives you the right kind of exposure and in the present times visibility is very important if not everything. If you have the right kind of exposure, you career can sky-rocket in no time.

If you are a fresher in the field, what do you think should be your plan of action so that social media marketing can help you? If you are a professional, what can you do to still improve on it?