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A Complete Introduction to Pay per Click (PPC): One of the Important Revenue Generators for Search E
Pay per Click which is sometimes also referred as Cost per Click is an online advertising payment model in which payment is based solely on qualifying click-through. Actually what happens is that in a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a pre-arranged per-click rate. Some of the popular PPC advertising options include per-click advertising networks, search engines, and other affiliate programs. These days there are various PPC providers search engines or website, among which PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the top three largest network operators. These all three operate under a bid-based model.
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