How to choose a good SEO company
Any business or individual understands the value of search engine
optimization today. With more businesses being done online, companies
and individuals are making SEO spend an important part of their
marketing budget. Consequently there are also thousands of SEO
companies mushrooming across the globe. However, just like it takes a
good doctor to fix your health problem, it takes a skilled SEO
professional to really help your website break through the clutter and
be picked up by a search engine.
While there are some professional SEO companies out there who really understand that art and science of search engine optimization, unfortunately there are plenty of self-professed SEO ‘doctors’ too. Before you spend your precious money on SEO, it is important to be judicious while choosing an SEO company to work with. Evaluate SEO companies on the following parameters:
Accreditations: Check for certifications or accreditations. Most Search Engine Optimization companies have to meet certain criteria to receive memberships/certifications like Microsoft adExcellence, Google Adwords, ALZA etc. While these do not guarantee working excellence, they are a starting point.
Education: SEO doesn’t necessarily require formal education but a diploma in the subject can help. It would be even better if members of the team have a strong academic background in Information Technology as it implies an in-depth understanding of the field and can help with the intricacies of Internet marketing. It is also important that the team keeps abreast with the changing policies of various search engines.
Complete services:Internet marketing is not restricted to SEO alone. Look for companies that have expertise in other forms of internet marketing too, such as Social Media Optimization, Pay-per-Click campaign management, Banner Ads and Email marketing. More often than not, these tools help enhance SEO and give you more visibility. A good SEO company should be able to offer you an optimal mix of these tools to meet your marketing objectives. An understanding of brand building can be extremely useful too. While the whole objective of Internet marketing is to build the brand online, very few SEO companies know how. Look for an SEO company that can design your website such that it is not only search engine-friendly, but in-line with your brand values too.
Ranking: Some SEO companies are ranked by third-party ranking authorities. While unranked SEO companies are not necessarily incompetent, working with a ranked company may be safer.
Realistic expectations: A good SEO company should give you realistic picture of what you might expect, given your current scenario. SEO is a gradual process that usually takes 6 to 12 months helping you climb up search engine listings slowly but surely. Any company that offers you magical overnight Top 10 listings is just luring you in.
Team experience: Check for the number of years of experience the team has. Ask the SEO company to share keywords for client websites and verify their results.
While there are some professional SEO companies out there who really understand that art and science of search engine optimization, unfortunately there are plenty of self-professed SEO ‘doctors’ too. Before you spend your precious money on SEO, it is important to be judicious while choosing an SEO company to work with. Evaluate SEO companies on the following parameters:
Accreditations: Check for certifications or accreditations. Most Search Engine Optimization companies have to meet certain criteria to receive memberships/certifications like Microsoft adExcellence, Google Adwords, ALZA etc. While these do not guarantee working excellence, they are a starting point.
Education: SEO doesn’t necessarily require formal education but a diploma in the subject can help. It would be even better if members of the team have a strong academic background in Information Technology as it implies an in-depth understanding of the field and can help with the intricacies of Internet marketing. It is also important that the team keeps abreast with the changing policies of various search engines.
Complete services:Internet marketing is not restricted to SEO alone. Look for companies that have expertise in other forms of internet marketing too, such as Social Media Optimization, Pay-per-Click campaign management, Banner Ads and Email marketing. More often than not, these tools help enhance SEO and give you more visibility. A good SEO company should be able to offer you an optimal mix of these tools to meet your marketing objectives. An understanding of brand building can be extremely useful too. While the whole objective of Internet marketing is to build the brand online, very few SEO companies know how. Look for an SEO company that can design your website such that it is not only search engine-friendly, but in-line with your brand values too.
Ranking: Some SEO companies are ranked by third-party ranking authorities. While unranked SEO companies are not necessarily incompetent, working with a ranked company may be safer.
Realistic expectations: A good SEO company should give you realistic picture of what you might expect, given your current scenario. SEO is a gradual process that usually takes 6 to 12 months helping you climb up search engine listings slowly but surely. Any company that offers you magical overnight Top 10 listings is just luring you in.
Team experience: Check for the number of years of experience the team has. Ask the SEO company to share keywords for client websites and verify their results.
Search Engine Optimization can be a great way to get yourself or your business noticed. If you haven’t seen results in the past, don’t blame it on the tool. Companies like SEO consult in Australia are professional, great to work with and deliver optimal results. Therefore, the next time you’re choosing an SEO company, keep the criteria mentioned above in mind and find yourself getting great results.
|
|
