Don’t use a splatter display. Splatter screens are seen in many websites before they provide you access to the home page. They are usually slow-loading Flash animations that only holdup and irritate users. Keep in mind, when your users want animation, they can revolve on the TV. When they go to your website, they typically want information, and they want it quickly. Some sites that use splash screens now provide a "Skip the foreword" link, which most users click anyhow, further validating the worthlessness of flash display.
Keep away from using heavy images. They unreasonably delay the page upload progression. It is ok to use images, but they have to be optimized for the web. Use only .gif and .jpg formats.


Don't create your pages too long. People don't like to read from a screen. Instead, try to use the benefits of hyperlinks to present a outline of the topic with a link to the full article in another page (similar to what newspapers do in their main page, with the added advantage for web users that it is easier to click on a link than to turn a page). If what you have to say is too long, split the conversation in numerous parts, each of them with a link to where your viewers can carry on reading.

Remember, the objective is to give your viewers quick contact to your information, through an interface (website) that is visually pleasing and simple to use.

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