Working on the Title

The basic idea behind article marketing is to ensure that more and more readers click the link or the topic name of the article and read it. This effort cannot be successful if the title is not worth inviting the people. In short, the topic needs to be interesting, appropriate to the context of the text in the page to ensure curious users seeking information written the article click on the topic link.

Using Correct Keywords

Keywords are the main source for reaching the top ranks in search engines. It is also the medium which allows the users to access the article. So, if you wish to market your articles to the target audience – or, to whom the article was written – then, you need to optimize your title as well as the body content of the article with keywords.

Selling an Error-free Product

If you wish to market the articles and make them popular, you need to ensure that the article is without any mistakes, grammatical errors, factual follies, or fluffy sentences. The right way to use keywords, optimum use of similar keywords in a paragraph, etc can go a long way in making your articles popular.

Appending Author Bio and Resource Box

The main idea behind marketing an article is to ensure that the user clicks the mother website. Author Bio and Resource Box helps the user to understand what he can expect from the article and the website. In an author bio for instance, you need to showcase your business’s USP to attract visitors.

Conducting Keyword Analyses

For long-term and short-term popularity, you need to ideally increase, decrease, or maintain the keywords. SEO methods are ongoing and as such, keywords must be continually analyzed.

Conducing Demography Research

Do you really know for whom you are writing an article? Even the readership market of your articles may change as well! So, carry on with demography research.

Conducting Product Research

You also need to carry out extensive product research and affiliate program analyses to understand how well you can promote the product through articles.

Deciding on the Correct Strategy

Many use multiple strategies to market their articles. A thoughtful approach would be choose one strategy and stick by it till you know for sure that the strategy does not yield results.

Writing Content for a Purpose

With readers looking for “what’s in it for me” information, articles can really do wonders for the website if you were to write content with a meaning. Rightly said so by experts is that content is really the king.

Writing Articles for a Purpose

Articles are not mere gossips. It must be written for a definite purpose. Whether you are writing for money or simple for fun, know the purpose for the write up.

For best traffic and visibility, articles help a long way to shape the future of the business.