The question for Windows is whether the PC can be disconnected from the idea of ​​Windows. By extension, it is whether the death of one inevitably leads to the death of the other. The challenge for Microsoft is obvious - remove the link between the PC(PIPO M8PRO) and Windows software that can survive the fall of the PC.

This is what was at issue in the "Windows 8 project." Reimagine Windows so that the PC is no longer a machine among others where the system is running. If the PC dies ... Either way, Windows will continue to exist on other devices. Otherwise, all the better, Microsoft may still have Windows on anything.

Technical success, philosophical ratage

Windows 8 project was born an office environment renewed, the famous Metro / Modern (what I call the "New Windows"), and new forms of devices, including tablets surface. To a lesser degree, the project extends its tentacles to Windows Phone or Xbox.

The purpose of Microsoft: Windows 8 position this project deal with smartphones and tablets using iOS or Android. The latter two are real post-PC operating systems. They are optimized for use "grandparents call their grandchildren via Skype" rather than effective, productive and well done.

In its design, the RT area was a post-PC device well enough to compete with the iPad or Android on a post-PC market. He gathered enough good arguments to make a good product - certainly in any case that the old Windows.

But we know that in terms of numbers, RT Surface and Windows RT failed. Worse, RT Surface failed on a philosophical level, taking with them all the Windows 8 project. The principle of the project - which is based on the belief that the post-PC(PIPO M6) was a mistake and that what people want is a "PC Plus" - has now shown its imperfections.

You maybe Surface RT RT and Windows are just a small piece of the Windows 8 project think. This is true to a certain point, if you do get attached as numbers, but the consequences show something else for nine months, Microsoft has thrown a bait in the waters of the market, leaving him all this time to the taste and see if it was good enough to lay claim to the whole water. And the market decided it was not enough.

What the market wants

This means one thing, both very important and terribly disturbing: Microsoft has no product to compete with the iPad or Android tablets Jelly Bean on the market at present.

Let me repeat: Microsoft has no product to compete with the iPad or Android tablets Jelly Bean on the market at present.

The market wants a device 7 to 8 inches, with a battery life that is measured in days, zero complexity and no cognitive effort at the start to the user. He also wants a rich application ecosystem, and developers that target the system as one of the most relevant. He wants a quality assistance. He wants chiadée experience, and not have to constantly wait "version 3.0, which will be good."

None of this can apply to Windows as we see today in Windows 8 and devices that are running. And makes us understand that we must wait until tomorrow to see it happen ... It's been almost a year since Windows 8 is launched. How long Microsoft will it take to do it properly?

The country does not care consumers expect tomorrow. They do not make tactical choices and rational decisions based on a deep understanding of the industry. They want a product and will buy it. This requires that they have something to buy.

Microsoft must sell oranges

There is only one way to get out: Microsoft should abandon Windows for tablets to the general public, and push Nokia to make Windows Phone 8-inch tablet running on Windows Phone 8.

This is how Apple and Google designed their post-PC operating systems. It would, moreover, ridiculously simple to do technically. I'm willing to bet that there are good prototypes in a laboratory somewhere.

But for Microsoft to allow this reality to hatch, he must admit one thing: Windows as operating system post-PC is dead. Of course, Windows and Windows Phone running on a "Windows kernel RT" converging, and to a certain extent, there is no difference between the two OS. But there is a philosophical difference.

The technology can be based on anything Microsoft wants, but the implementation, operation, and marketing and advertising must be different. Microsoft to stop selling Windows as a competitor to the iPad, and start selling Windows Phone as a competitor to the iPhone and iPad, as well as a competitor to Android smartphones and tablets.

In other words, if you want to be competitive in the market for oranges, may be trying to go with oranges, rather than trying to convince people that they really want lemons.