Talk to any entrepreneur, they are always ready to talk about their start-up as if they were waiting for microphone. Their enormous faith in their idea reflects in their confidence and optimistic attitude. Many start-ups flaunt their dreams, ideas and passion by wearing custom t-shirts and accessories. So, how does one go about designing a custom t-shirt for their team? Here are some tips –

What can go on a t-shirt?

-          How your employees feel about your company?

Throw an open discussion about how your team members feel about their company?

There could be many answers to this as every employee may feel different about the company. However, most likely you will end up with comments lot similar to these –

• “I feel I have an opportunity to change the world”
• “It is like hell, but hell is what I love”
• “I could have another drink, I work with a start-up”

-          Favourite Quotations:

Every individual has an ideal, a favourite quotation that motivates them. Find out which quotation motivates them and gift them customized company t-shirts with personal favourite quotations on them.

-          Favourite Ideals:

Some like sportsmen, some like actors, some like political leaders and some may even like cartoons. How about clubbing your company message with their personal icons and get them printed on a t-shirt? This way, your employees will feel more connected with your company when their personal interests blend with company’s interests. After all, isn’t it the way to build a great team? 

-          Quoting Goals for the Year:

You might have setup a vision for your company and broken it down to several milestones. How about running a contest to come up with one line fancy quotations for those goals? Like –

• 100,000 line of code make me SUPERMAN
• I am Awesome ‘cos I make Awesome stuff

Now since you have ideas from your employees, go ahead mix your branding elements with those ideas.  Standard one design for all employees is a passé, infact you can mix your logo with personalized quote for each of your team member. I usually use Exprez for customization being based in India. But if you are in US, UK or elsewhere, you can use Uberprints, Customink, zazzle etc. 

Here is one from Thousand First   http://1000first.wordpress.com/2013/05/08/the-cool-stuff-wearing-your-start-up/