U.S. RETAILERS RUNNING OUT OF ROOM TO CUT COSTS
U.S. retailers, which have
banked heavily on cost cuts to guard margins in the recession, may be
running out of ways to trim expenses further -- putting future profits in
jeopardy, unless consumers open their wallets soon.
"No company on the
face of the earth can cost-cut its way to sustained success ... You need to
have sales," Home Depot Inc (HD.N) Chief Financial Officer Carol Tome said
in an interview this week.
From slashing jobs to
shuttering stores, from maintaining leaner inventories to negotiating for lower
rents, retailers seem to have done it all to preserve profits or mitigate
losses in a dismal sales climate.
Some have outlined plans
to postpone expansion, reduce advertising and wind down secondary brands, while
a few others have gone a step further and found more creative ways to cut
costs.
Home improvement chain Home Depot has made
significant cost savings by using less energy in its stores. Some companies
that deliver office products to retailers have started using new technology in
their trucks to ensure higher fuel efficiency.
But the cost cuts can
only go so far, as retailers see sales slammed by the recession.
"Retailers are very
closely looking at costs now and I think today they are ahead of the curve ...
I think that the costs will be out of companies ... I don't think revenues are
going to come back as quickly," said William Susman, president and chief
operating officer of retail investment bank Financo.
One way retailers are
cutting costs is by streamlining their supply chains and purchasing
Womens' apparel retailer
Ann Taylor Stores Corp said it has gone from about 100 apparel vendors at the
end of 2008 to about 75 in the first quarter and will continue to try to cut
down on vendors for its Ann Taylor and Ann Taylor LOFT stores.
Courtesy:- BS dt:-
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