Tata’s Nano to see road soon
Tata Motors'
Nano, the small car seen as a symbol of
Government officials said the
company had chosen March 3 as the launch date because it is the birth
anniversary of Tata Group founder, Jamsetji Tata. However, the details had not
yet been firmed up.
Sources in the government, however, said: "The Tatas are planning to give
Nano to celebrities initially. Senior Tata officials had discussed this at the
Vibrant Gujarat Summit recently."
Those likely to figure in the list include President Pratibha Patil, Prime
Minister Manmohan Singh, Congress President Sonia Gandhi and Opposition Leader
LK Advani.
The company may also reserve a Nano for Buddhadeb Bhattacharjee, the chief
minister of
"This marketing strategy will help the Tatas brand the common man's car as
people's car. It will be a car for the masses," sources said.
However, the masses may have to brave a waiting period as Tata Motors dealers
will start taking bookings for the car before the Sanand factory reaches full
production. The booking amount is likely to be Rs 70,000 a car.
The standard model will be available for Rs 1 lakh and there will two other
models priced at Rs 1.24 lakh and Rs 1.34 lakh.
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