5 Ways to Get Exposure for Your New Blog
The biggest challenge all new
bloggers face is getting people to notice them. Even the highest quality of
blog posts won’t do you any good if no one is reading them. Building a large
audience for a blog takes time, but fortunately there are a number of different
ways to quickly gain significant exposure to targeted readers, even for brand
new blogs. We’ve probably all read about the importance of commenting on other blogs and linking out, but what else can you do?
1. SOCIAL MEDIA WEBSITES
Sites like Digg, StumbleUpon,
Del.icio.us, and Reddit are great for getting thousands of
visitors to your blog in no time. Each one of these websites has its own
audience with unique preferences. Take some time to study and analyze the types
of content that are becoming “popular” on these sites and create your own blog
post intended to draw attention from social media users.
2. NICHE SOCIAL MEDIA SITES.
While the major sites listed above
send huge amounts of traffic, there’s also a lot of competition for that
traffic. Niche social media sites are
perfect for reaching a highly-targeted audience. Some niche sites still send
very significant traffic, and best of all, it can
lead to success with the major social media sites.
3. LINKS FROM MAJOR WEBSITES
Another option for getting a quick
rush of traffic is to get a link to your blog from a website with a very large
audience. Find some of the largest sites in your market and take a look at what
type of content they provide and who they link to. Once you have a good idea of
what they like, create a blog post accordingly and email them to request a
link.
Be sure that your post provides
something of value for their readers. Tell them why it would be valuable to
their readers, and maybe you’ll get a link. This is very similar to developing
content specifically for social media in that you are starting with a specific
audience and working backwards to create something that they will like. An
example of a major website that links out to others is Lifehacker.
4. WRITE A GUEST POST FOR A WELL-KNOWN
BLOG
One of the best promotional
opportunities that is ignored by most bloggers is writing
guest posts. Many blogs accept guest post submissions, and those who
take advantage of the opportunity can get targeted traffic, a link to their
blog, and name recognition.
Take a look at some of the top blogs
that focus on the same topics as your blog. Take a moment to email the blogger
and introduce yourself. Ask if they would be interested in receiving guest
submissions. Don’t stop with just one attempt; contact several of the leading
blogs.
5. NETWORK
Probably the biggest lesson I have
learned since I started blogging is the importance
of networking with other bloggers. Bloggers are human. They help
people that they like, and they like people that help them. Other bloggers have
the ability to link to you, vote for you at social media sites, publish your
guest posts, and promote your products and services. All successful bloggers
have built a strong network along the way.
|