1.Google’s Custom Search Engine

Enter any keyword into a Google andonly a fraction of the results are going to be relevant. Google might be a verypowerful search engine, but to get the information you need, you’ll still haveto filter out the sites with poor content, little information and ads insteadof text. A custom search engine lets you do that for your users so that theydon’t have to do it themselves. Not only will they then be more likely to leaveyour site through your search box, they might even come back to your site everytime they want to search for information on your topic.

2. Titles

Title tagsare most important since they are what search engines look at first. Usingclear and relevant titles will help your site get a better ranking on searchresults. Including key words when possible on titles will also contribute togetting found easier (e.g., use "Public Participation Module" insteadof "PP Module")

3.Meta-tags

Meta-tags are specialHTML tags that provide information about a Web page. Unlike normal HTML tags,meta-tags do not affect how the page is displayed. Instead, they provideinformation such as who created the page, how often it is updated, what thepage is about, and which keywords represent the page's content.

4. Submitting to Search Engines

Submittingyour site to search engines will increase your presence on the Internet, aswell as help you to get better rankings on search results. On the web there aremany search engines available such as Google (http://www.google.com), Yahoo!(http://www.yahoo.com), AltaVista (http://www.altavista.com) and so on.

5. Cross-linking

One of the cheapest, yet mosteffective means of attracting visitors to your Web site is to ask otherorganizations to post a link to your Web site. Of course, the more trafficthese organizations draw to their sites, the more attention your link willreceive.

6.Coding the website HTML in a search engine friendly format

7.Developing an external Cascading Style Sheet

8.Optimizing site navigation

9. Implementing Search Engine FriendlyNavigation.

10. Presenceof custom error pages and robots.txt files.

Theseare few ways from which any one can optimize his or her website or blog toattract more traffic.