Women consumers not only constitute 50% of the total consumer population but also make 80% of all purchase decisions. They are being specifically targeted by the market because of their growing purchasing power and their ‘working-woman' status. Now, women have the dual role of family-makers and work professionals to play. As a result, they have less time, increased pressures and are slowly being de-linked from their traditional knowledge bank. The market takes advantage of this situation by offering to women instant services and products, like fast-food, ‘two-minute' snacks, and refrigerators and washing machines with supposedly better technologies.

Women consumers have the responsibility of choosing products that are not just convenient but also safe to use and eco-friendly. They must evaluate the nutrition content of food products before buying them and weight their quality with traditional foods that are less-expensive, have better nutritional scores and consume less resources like packaging and transportation.

visit www.core.nic.in and know about your rights. Register and post you complaints. you can call national consumer helpline number: 1800-11-4000 from MTNL or BSNL. to call from any other mobile call 1600114000 and compali about the product you have purchased if it does not satiesfy you.