What are Superbrands?
What are superbrands
Do every brand aspires to become a Superbrand? or is their something which is more bigger than a Superbrand?
Most of the Hoardings, ads in newspapers, n TVCs have boasted that they are Superbrands, but nobody dared to explain what is this thing called Superbrand?
According to Wiki Superbrand is an independent agency which certifies whether a brand is a Superbrand or otherwise, can visit this link http://en.wikipedia.org/wiki/Superbrands.
Why every brands then aspire if some independent agency is certifying, and the best part is that the consumers don't know what is this Superbrand? So what is the use of making your brand a Superbrand (Even I am wondering about the same?).
What makes a brand Superbrand?
Quality, Customer satisfaction, Internal communication of the company, Operations, etc. As a lay person I really don't aspire to buy a particular Brand because it is a SUPERBRAND I buy because I like the Brand.
I hope Superbrand someday comes up with consumer educating programs, so that we as consumers start trusting a product/service a Superbrand (The way we trust ISI mark)
Do every brand aspires to become a Superbrand? or is their something which is more bigger than a Superbrand?
Most of the Hoardings, ads in newspapers, n TVCs have boasted that they are Superbrands, but nobody dared to explain what is this thing called Superbrand?
According to Wiki Superbrand is an independent agency which certifies whether a brand is a Superbrand or otherwise, can visit this link http://en.wikipedia.org/wiki/Superbrands.
Why every brands then aspire if some independent agency is certifying, and the best part is that the consumers don't know what is this Superbrand? So what is the use of making your brand a Superbrand (Even I am wondering about the same?).
What makes a brand Superbrand?
Quality, Customer satisfaction, Internal communication of the company, Operations, etc. As a lay person I really don't aspire to buy a particular Brand because it is a SUPERBRAND I buy because I like the Brand.
I hope Superbrand someday comes up with consumer educating programs, so that we as consumers start trusting a product/service a Superbrand (The way we trust ISI mark)
|
|
